{"id":15218,"date":"2016-12-14T10:15:08","date_gmt":"2016-12-14T10:15:08","guid":{"rendered":"http:\/\/www.4addictic.com\/?p=15218"},"modified":"2019-03-13T18:10:32","modified_gmt":"2019-03-13T18:10:32","slug":"indicadores-en-prestashop-num-de-productos-por-pedido","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/indicadores-en-prestashop-num-de-productos-por-pedido\/","title":{"rendered":"Indicadores en PrestaShop. N\u00fam. de Productos por Pedido"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>En esta cuarta entrega de los KPI m\u00e1s \u00fatiles para aumentar nuestra tasa de conversi\u00f3n en nuestra tienda online vamos a ver c\u00f3mo podemos aumentar <strong>el N\u00famero de Productos por Pedido<\/strong>.<\/p>\n<p>Este indicador sirve para saber cu\u00e1l es el n\u00famero medio de productos que compran tus clientes en cada pedido. Puedes encontrarlo en la secci\u00f3n de estad\u00edsticas de tu tienda online PrestaShop (<strong>Men\u00fa&gt; Estad\u00edsticas<\/strong>)<\/p>\n<p>Para calcular este indicador deber\u00e1s de usar esta f\u00f3rmula:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-15223\" src=\"http:\/\/www.4addictic.com\/wp-content\/uploads\/2016\/12\/Sin-t\u00edtulo.png\" alt=\"sin-titulo\" width=\"406\" height=\"221\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/Sin-t\u00edtulo-300x163.png 300w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/Sin-t\u00edtulo.png 406w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p>En este KPI, <strong><u>destacarnos de la competencia es esencial<\/u><\/strong>, \u00bfc\u00f3mo hacerlo? \u00a1Sigue leyendo!<\/p>\n<h2><strong>1) Establecer una pol\u00edtica de gastos de env\u00edo totalmente gratuita.<\/strong><\/h2>\n<p>Un aspecto con el que podemos jugar y a la vez evitar el abandono de carritos es mejorando o eliminando el precio del transporte. \u00a0Para ello ser\u00e1 crucial organizar una buena estrategia, calcular los pros y contras, etc. Hay diferentes acciones que podemos tomar:<\/p>\n<ul>\n<li><strong>Env\u00edo gratis en todos los pedidos sin importar valor, pa\u00eds de destino o art\u00edculos. <\/strong><\/li>\n<li><strong>Env\u00edo gratis a partir de un tama\u00f1o o valor determinados de compra. <\/strong><\/li>\n<li><strong>Devoluciones gratis.<\/strong>.<\/li>\n<li><strong>Env\u00edo gratis en funci\u00f3n de fechas o destinos. <\/strong><\/li>\n<\/ul>\n<h2><strong>2) Premiar a los buenos clientes.<\/strong><\/h2>\n<p>Recompensar a tus mejores compradores con un cheque regalo o con un env\u00edo de sus pedidos gratis a partir de un n\u00famero de compras es un acierto seguro. Incrementar\u00e1s las ventas a la larga.<\/p>\n<h2><strong>3) Tarifa plana para cualquier tipo de pedido, independientemente de su peso, tama\u00f1o o pa\u00eds de destino.<\/strong><\/h2>\n<p>Calcula, primeramente el coste medio de los paquetes y determina la forma de enviarlos m\u00e1s ventajosa para ti. En dicha opci\u00f3n, tal vez, disminuyan los pedidos m\u00e1s baratos o de peque\u00f1as cantidades.<\/p>\n<h2><strong>4) Establecer un programa de suscripciones<\/strong>.<\/h2>\n<p>Para aquellos que sean habituales en tu tienda, les puede interesar pagar una cuota mensual o anual donde se incluyan los env\u00edos gratuitos.<\/p>\n<h2><strong>5) Tarifas en funci\u00f3n del coste de env\u00edo de cada producto.<\/strong><\/h2>\n<p>PrestaShop cuentan con <strong>plugins<\/strong> y extensiones que posibilitan importar tablas con sus correspondientes costes de env\u00edo. Podemos desarrollar una tabla donde detallemos los precios de env\u00edo por zonas o kilos. Aunque no ofrezcamos un env\u00edo gratuito, nuestros clientes pueden ver los precios del env\u00edo, de ese modo, nos ganamos su confianza y fiabilidad hacia nuestra tienda ya que el cliente puede comprobar que no inflamos los precios del transporte para cubrir gastos.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p>Hemos visto los puntos a tener en cuenta para aumentar nuestro n\u00famero de productos por pedido. Antes de tomar cualquier decisi\u00f3n, debes estudiar todas las opciones y escoger la m\u00e1s rentable y eficaz para tu negocio. De ese modo, nuestra tienda online resultar\u00e1 m\u00e1s atractiva y tus ventas aumentaran.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;padding-top:10px;padding-right:0px;padding-bottom:5px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last fusion-column-no-min-height\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p>Informaci\u00f3n basada en:\u00a0<a href=\"https:\/\/www.shipius.com\/blog\/como-organizar-la-estrategia-de-gastos-de-envio-de-mi-ecommerce\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shipius.com<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":15221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,69],"tags":[],"yst_prominent_words":[220,131,855,1507,298,1511,1513,396,538,1508,1506,127,1510,1512,444,252,122,1509,238,119],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce-150x150.jpg",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce-300x217.jpg",300,217,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",150,109,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",207,150,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",300,217,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",324,234,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce.jpg",333,241,false],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce-300x214.jpg",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2016\/12\/ecommerce-177x142.jpg",177,142,true]},"uagb_author_info":{"display_name":"Melania 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