{"id":26154,"date":"2022-04-08T09:01:14","date_gmt":"2022-04-08T08:01:14","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26154"},"modified":"2022-04-08T09:01:14","modified_gmt":"2022-04-08T08:01:14","slug":"la-honestidad-una-marca-importante-los-consumidores","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/la-honestidad-una-marca-importante-los-consumidores\/","title":{"rendered":"La honestidad de una marca es importante para los consumidores"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1><b>La honestidad de una marca es importante para los consumidores<\/b><\/h1>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">La empresa de opiniones Trustpilot ha llevado a cabo una encuesta para preguntar a casi 15.000 consumidores de diferentes pa\u00edses.\u00a0 Reino Unido, los Estados Unidos, Australia, Suecia, Francia, Alemania e Italia. Tratando temas c\u00f3mo; <strong>la diversidad, el medio ambiente y la honestidad de una marca<\/strong>, etc. Para averiguar si estos factores son\u00a0 importantes para ellos a la hora de realizar sus compras online.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p>Despu\u00e9s de encuestar a casi 15.000 consumidores de diferentes pa\u00edses, se ha podido observar que factores como el medio ambiente y la honestidad de una marca son puntos que los usuarios tienen en cuenta a la hora de realizar sus compras online.<\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Las respuestas obtenidas en esta encuesta podr\u00e1n ayudar a las marcas a <\/span><span style=\"font-weight: 400;\">adoptar una postura o un prop\u00f3sito \u00e9tico y a valorar una estrategia de marketing realmente honesta para atraer al creciente n\u00famero de consumidores comprometidos con determinadas cuestiones pol\u00edticas, medioambientales o sociol\u00f3gicas.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>La transparencia es un valor a\u00f1adido<\/b><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Hace unos a\u00f1os la calidad y el precio de un producto o servicio eran los atributos m\u00e1s importantes. Pues bien, seg\u00fan este estudio, las cosas han cambiado.<strong> El 46,4% de los encuestados afirm\u00f3 que la honestidad y la transparencia de las actividades de una marca<\/strong> (y el impacto que estas tienen de manera global) se encuentran entre los tres factores principales para comprar o contratar servicios. Por encima del 45,7% que afirm\u00f3 que ofrecer un producto o servicio excelente es uno de los tres factores m\u00e1s importantes.<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:20px;margin-bottom:20px;\"><img decoding=\"async\" width=\"569\" image_height=\"528\" image_id=\"26155\" alt=\"estuio_honestidad_marca\" title=\"image_1_-_es\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/04\/image_1_-_es.png\" class=\"img-responsive wp-image-26155\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/image_1_-_es-200x186.png 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/image_1_-_es-400x371.png 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/image_1_-_es.png 569w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 569px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">M\u00e1s de un tercio de los encuestados tambi\u00e9n prefiere que <strong>una marca muestre abiertamente las opiniones y rese\u00f1as de sus clientes<\/strong>. Esto genera m\u00e1s confianza y ayudar en la decisi\u00f3n de compra. \u00bfPor qu\u00e9? El principal motivo es que los consumidores conf\u00edan en otros consumidores a la hora de compartir honestamente su experiencia con una empresa y sus productos.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>Si no eres una marca honesta perder\u00e1s clientes<\/b><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Otro aspecto a resaltar de esta encuesta, adem\u00e1s de las razones por las que los consumidores deciden comprar, es tambi\u00e9n profundizar en las razones por las que es menos probable que un consumidor compre en una determinada empresa o marca. Para ello, se pidi\u00f3 a los consumidores que seleccionaran entre una serie de casos aquellos que les hacen menos propensos a comprar.\u00a0<\/span><\/p>\n<p><b>El 47,1% afirm\u00f3 que es menos probable que compren si la marca utiliza un marketing pretencioso o deshonesto.<\/b><span style=\"font-weight: 400;\"> Esto explica el por qu\u00e9 m\u00e1s de un tercio de los encuestados dijo que prefiere comprar cuando la marca muestra abiertamente las opiniones y experiencias de sus clientes.\u00a0<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:20px;margin-bottom:20px;\"><img decoding=\"async\" width=\"573\" image_height=\"540\" image_id=\"26157\" alt=\"_honestidad_marca_2\" title=\"image_2_-_es\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/04\/image_2_-_es.png\" class=\"img-responsive wp-image-26157\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/image_2_-_es-200x188.png 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/image_2_-_es-400x377.png 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/image_2_-_es.png 573w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 573px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\"><strong>El 44,2% de los encuestados afirm\u00f3 que cuando una empresa ignora las experiencias y los comentarios de sus clientes es menos probable que compren.<\/strong> Sin embargo, el contacto directo con los consumidores, responder a los comentarios en canales p\u00fablicos como las redes sociales y las plataformas de rese\u00f1as, etc. puede tener un impacto importante en la confianza del cliente y en sus probabilidades de comprar.\u00a0 <\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>4 consejos para construir la honestidad de una marca en PrestaShop <\/b><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Una vez vista la importancia de la honestidad de una marca para los consumidores, te ofrecemos estos consejos para que tu negocio en PrestaShop transmita ese sentimiento de honestidad a trav\u00e9s de las opiniones y rese\u00f1as de tus clientes. <\/span><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>1# Invita a tus clientes a que den sus opiniones y rese\u00f1as\u00a0<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">Esta es la mejor manera de obtener una muestra representativa de la experiencia de tus clientes. Demostrando que no tienes nada que ocultar. Que eres una marca transparente, honesta que acepta y muestra las opiniones de sus clientes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfY si recibes cr\u00edticas negativas? No llueve a gusto de todos. Debes sacar provecho de las cr\u00edticas negativas y contestar, siempre con el prop\u00f3sito de mejorar tu atenci\u00f3n al cliente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Invitando a todos tus clientes a opinar, tambi\u00e9n escuchar\u00e1s la voz de clientes satisfechos y eso te dar\u00e1 una valoraci\u00f3n m\u00e1s exacta sobre tu negocio.<\/span><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><strong>2# Escucha tus clientes <\/strong><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 opinan los consumidores de tu marca? Antes de comprar son muchos los consumidores que consultan fuentes independientes, buscan en las redes sociales, en anuncios y en plataformas de rese\u00f1as para averiguar qu\u00e9 dicen tus clientes sobre tu marca. <\/span><b>Escuchar a tus clientes en sus plataformas preferidas es el primer paso para demostrar que te preocupa su experiencia.\u00a0<\/b><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><strong>3# Responde y act\u00faa<\/strong><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Cuando un consumidor interact\u00fae contigo ya sea desde las RRSS o cualquier otro sitio, deber\u00edas responderle siempre. Resuelve cualquier tipo de duda o problema, siempre que sea posible, responde p\u00fablicamente y agradece todos los comentarios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s de resolver un problema, los clientes suelen volver a valorarte con una puntuaci\u00f3n m\u00e1s alta. Incluso si no lo hacen, otros consumidores consultar\u00e1n esas opiniones y apreciar\u00e1n el inter\u00e9s por parte de la marca. Y eso genera confianza entre los consumidores. Incluso cuando no eres capaz de ofrecer soluciones a todos sus problemas. El mero hecho de responder a todos los comentarios, demuestra lo mucho que te preocupas por tus clientes.\u00a0<\/span><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>4# Muestra las experiencias de tus clientes<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">Incluye valoraciones y comentarios a lo largo del proceso de compra para demostrar a los nuevos compradores que tu negocio es de fiar. Si das prioridad a la experiencia de compra del cliente y compartes sus opiniones, todo el mundo saldr\u00e1 beneficiado.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body 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