{"id":26200,"date":"2022-04-21T12:30:41","date_gmt":"2022-04-21T11:30:41","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26200"},"modified":"2022-04-22T08:17:06","modified_gmt":"2022-04-22T07:17:06","slug":"eye-tracking-en-email-marketing","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/eye-tracking-en-email-marketing\/","title":{"rendered":"Eye tracking en email marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>Eye tracking en email marketing<\/h1>\n<\/div><div class=\"fusion-text fusion-text-2\"><h3>\u00bfQu\u00e9 es lo primero que ven nuestros usuarios cuando reciben una newsletter?<\/h3>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Seg\u00fan un estudio, <strong>todos seguimos un patr\u00f3n visual cuando leemos o miramos algo en Internet.<\/strong> Nuestros ojos siguen un comportamiento, eye tracking, que es vital tenerlo en cuenta a la hora de dise\u00f1ar nuestros mails para conseguir m\u00e1s clics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El <strong>eye tracking<\/strong> <strong>nos ayudar\u00e1 a saber d\u00f3nde realizar mejoras a nivel de texto, im\u00e1genes o en el dise\u00f1o en general.<\/strong> Pero antes de explicarte cu\u00e1les pueden ser algunas de esas mejoras, d\u00e9jame contarte qu\u00e9 es y c\u00f3mo funciona el eye tracking en email marketing.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">El eye tracking,<strong>\u00a0<\/strong>es una soluci\u00f3n tecnol\u00f3gica que pretende extraer informaci\u00f3n del usuario analizando sus movimientos oculares delante de una pantalla, nos ayudar\u00e1 a saber d\u00f3nde realizar mejoras ya sea a nivel de texto, im\u00e1genes o en el dise\u00f1o de nuestros emails.\u00a0<\/span><\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfC\u00f3mo funciona el eye tracking en email marketing?<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Dentro de los estudios que analizan la experiencia del usuario encontramos la usabilidad. Esta disciplina se asegura de que webs y apps sean f\u00e1ciles de utilizar para que el usuario pueda conseguir sin esfuerzo su objetivo; comprar, buscar servicios u informaci\u00f3n, etc. Una de las muchas t\u00e9cnicas para comprobar su comportamiento frente a la pantalla es el seguimiento del movimiento de los ojos (eye tracking).<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Para realizar un estudio de eye tracking es necesario poner unas gafas especiales a los participantes. \u00c9stas captan todo lo que el usuario mira y de ese modo se puede saber el patr\u00f3n de lectura que sigue. As\u00ed es posible averiguar qu\u00e9 le llama la atenci\u00f3n en un primer impacto, qu\u00e9 se detiene a leer o por qu\u00e9 zonas simplemente pasa la mirada.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La suma agregada de estos movimientos da como resultado un mapa de calor (heat map). Este mapa se\u00f1ala los puntos que m\u00e1s han llamado la atenci\u00f3n al usuario y los clasifica en una escala de rojo a verde (de menos inter\u00e9s a m\u00e1s). Adem\u00e1s, se ha creado un mapa de color para cada dispositivo; ordenador, tablet y m\u00f3vil, ya que tienen diferentes tama\u00f1os de pantalla. Este estudio nos ayudar\u00e1 a saber c\u00f3mo optimizar el dise\u00f1o y las conversiones.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfQu\u00e9 aplicaci\u00f3n tiene el eye tracking al email marketing?<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">La lectura que hacen los usuarios de un correo electr\u00f3nico influye en los resultados que se consiguen. Gracias a este estudio podemos saber d\u00f3nde se detienen y en qu\u00e9 elementos se fijan. As\u00ed que es bueno tenerlo presente cuando dise\u00f1emos nuestras campa\u00f1as para guiar la mirada hacia los puntos clave que m\u00e1s interesen, como botones y llamadas a la acci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El patr\u00f3n de lectura m\u00e1s com\u00fan en art\u00edculos (aplicable tambi\u00e9n a algunas campa\u00f1as) es el que tiene forma de F: un vistazo en vertical y los titulares en horizontal.<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:20px;margin-bottom:20px;\"><img decoding=\"async\" width=\"650\" image_height=\"520\" image_id=\"26203\" alt=\"patron_efe\" title=\"formato-f_full-width\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/04\/formato-f_full-width.jpg\" class=\"img-responsive wp-image-26203\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/formato-f_full-width-200x160.jpg 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/formato-f_full-width-400x320.jpg 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/formato-f_full-width-600x480.jpg 600w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/formato-f_full-width.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 650px\" \/><\/span><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">Encontramos diferentes patrones que podemos seguir cuando hablamos de una newsletter informativa con vi\u00f1etas a la izquierda y el texto descriptivo a la derecha. Algunas posibilidades:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Patr\u00f3n de pastel<\/b><span style=\"font-weight: 400;\">. Si el usuario lee solo los subt\u00edtulos se crean l\u00edneas horizontales que recuerdan las capas de una tarta.<\/span><\/p>\n<\/div><\/li><\/ul><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:20px;margin-bottom:20px;\"><img decoding=\"async\" width=\"650\" image_height=\"520\" image_id=\"26205\" alt=\"eye_traking_patron_pastel\" title=\"layer-cake_full-width\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/04\/layer-cake_full-width.jpg\" class=\"img-responsive wp-image-26205\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/layer-cake_full-width-200x160.jpg 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/layer-cake_full-width-400x320.jpg 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/layer-cake_full-width-600x480.jpg 600w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/layer-cake_full-width.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 650px\" \/><\/span><\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Patr\u00f3n de marcado<\/b><span style=\"font-weight: 400;\">. Si una de las noticias est\u00e1 destacada, crea un bloque horizontal y que llame la atenci\u00f3n. Si, adem\u00e1s, se consulta desde el m\u00f3vil, puede ser en el que se fije la mirada para hacer scroll.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:20px;margin-bottom:20px;\"><img decoding=\"async\" width=\"650\" image_height=\"520\" image_id=\"26207\" alt=\"eye_traking_patron_de_mercado\" title=\"marking_full-width\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/04\/marking_full-width.jpg\" class=\"img-responsive wp-image-26207\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/marking_full-width-200x160.jpg 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/marking_full-width-400x320.jpg 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/marking_full-width-600x480.jpg 600w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/marking_full-width.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 650px\" \/><\/span><\/div><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Patr\u00f3n de omisi\u00f3n<\/b><span style=\"font-weight: 400;\">. Si las frases son parecidas o se usan palabras similares, el usuario puede salt\u00e1rselas y leer s\u00f3lo algunas de cada l\u00ednea.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<\/div><\/li><\/ul><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:20px;margin-bottom:20px;\"><img decoding=\"async\" width=\"650\" image_height=\"520\" image_id=\"26201\" alt=\"eye_traking_patron_omision\" title=\"bypassing_full-width\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/04\/bypassing_full-width.jpg\" class=\"img-responsive wp-image-26201\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/bypassing_full-width-200x160.jpg 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/bypassing_full-width-400x320.jpg 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/bypassing_full-width-600x480.jpg 600w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/bypassing_full-width.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 650px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Siendo realistas, <strong>es muy dif\u00edcil que los usuarios lean todo el contenido<\/strong>. Lo m\u00e1s com\u00fan es que lea una parte y la mirada se detenga solo en alg\u00fan n\u00famero, bot\u00f3n o enlace creando manchas por la pantalla.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A la hora de dise\u00f1ar una campa\u00f1a de email marketing, debes considerar que en cada pantalla la visualizaci\u00f3n del contenido cambia. Por ello es importante, primeramente,<strong> elegir una plantilla responsive<\/strong>. Seguidamente<strong> aplicar las conclusiones de los estudios de eye tracking a vuestras newsletter. <\/strong>De ese modos podr\u00e1s alcanzar tus objetivos.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><h3><span style=\"font-weight: 400;\">Algunas recomendaciones:<\/span><\/h3>\n<\/div><ul class=\"fusion-checklist fusion-checklist-4\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>A\u00f1ade subt\u00edtulos de diferentes tama\u00f1os<\/b><span style=\"font-weight: 400;\">, te servir\u00e1n para estructurar la informaci\u00f3n visualmente.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>No centres el texto<\/b><span style=\"font-weight: 400;\">, solo las im\u00e1genes o iconos, resulta m\u00e1s \u00e1gil leer como si fuese un libro.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Aprovecha las primeras frases para <\/span><b>incluir una entradilla<\/b><span style=\"font-weight: 400;\"> o resumen destacado, antes de la imagen principal, especialmente pensando en m\u00f3viles.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Recorta y deja solo lo importante, <\/span><b>se lee m\u00e1s si es poco<\/b><span style=\"font-weight: 400;\"> que si es mucho.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Trocea la informaci\u00f3n en p\u00e1rrafos cortos<\/b><span style=\"font-weight: 400;\"> para que el usuario no pierda el inter\u00e9s. Tenlo presente sobre todo para las pantallas peque\u00f1as como las de m\u00f3vil.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Usa el espacio en blanco en tu beneficio<\/b><span style=\"font-weight: 400;\">, para destacar botones y llamadas a la acci\u00f3n.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Combina im\u00e1genes y texto<\/b><span style=\"font-weight: 400;\"> de manera que se complementen. Por ejemplo, juega con la mirada para situar el titular. Es mejor elegir fotos en las que aparezcan personas que no solo objetos.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Destaca los botones visualmente<\/b><span style=\"font-weight: 400;\"> para que parezcan clicables y no un texto m\u00e1s.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Los estudios de eyetracking han demostrado que el tama\u00f1o de la pantalla en que se lee un correo influye en los patrones de lectura. Te recomendamos que <strong>consultes tus estad\u00edsticas para saber desde cu\u00e1les se abren m\u00e1s tus campa\u00f1as. <\/strong>Aseg\u00farate de optimizar el dise\u00f1o visualmente a c\u00f3mo lo leer\u00e1n la mayor\u00eda de tus usuarios.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper 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