{"id":26220,"date":"2022-04-28T10:27:37","date_gmt":"2022-04-28T09:27:37","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26220"},"modified":"2022-04-29T08:12:05","modified_gmt":"2022-04-29T07:12:05","slug":"las-call-to-action-llamadas-a-la-accion-y-su-importancia-en-marketing","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/las-call-to-action-llamadas-a-la-accion-y-su-importancia-en-marketing\/","title":{"rendered":"Las Call to Action (llamadas a la acci\u00f3n) y su importancia en Marketing."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h2>Los Call to Action (llamadas a la acci\u00f3n) y su importancia en Marketing.<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Si quieres perfeccionar tus posts en las redes sociales o tus p\u00e1ginas de aterrizaje lo que necesitas con \u201cllamadas a la acci\u00f3n\u201d o lo que es lo mismo \u201cCall To Action\u201d. Estos elementos pueden ser determinantes en tus estrategias de marketing digital. El CTA o<\/span><b> Call To Action puede tener una incidencia muy importante en la tasa de conversi\u00f3n de tu sitio web<\/b><span style=\"font-weight: 400;\"> o tienda online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este art\u00edculo, veremos numerosos ejemplos de llamadas a la acci\u00f3n para aumentar tus conversiones e impulsar las ventas en tu tienda de comercio electr\u00f3nico o sitio web. \u00a1No te lo pierdas!\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p>Las Call to Action o llamadas a la acci\u00f3n te ser\u00e1n de gran ayuda en tres aspectos; <b>generar ventas online, generar conocimiento de tu marca y generar clientes potenciales. <\/b>\u00bfA qu\u00e9 esperas para ponerlo en pr\u00e1ctica?<\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfQu\u00e9 es un Call To Action (CTA)?<\/b><\/h2><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Empecemos por definir qu\u00e9 es un Call To Action o CTA, tambi\u00e9n conocido como llamada a la acci\u00f3n. El CTA es un mensaje que habitualmente se puede encontrar en sitios web, emails, anuncios, posts o banners. Estos botones, enlaces o frases tienen el <\/span><b>objetivo de animar a la audiencia a completar una determinada acci\u00f3n<\/b><span style=\"font-weight: 400;\">. <\/span><b>Ej: \u00a1Ll\u00e1manos! \u00a1Ap\u00fantate, es gratis!, <\/b><b>S\u00e9 el primero en\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Este elemento es clave en el marketing digital que generalmente sirve para convertir a un usuario o visitante en un cliente potencial o directamente en un cliente. Utilizaremos un call to action diferente <\/span><b>dependiendo del objetivo que se persiga. <\/b><span style=\"font-weight: 400;\">\u00a0Y le pediremos al <\/span><b>usuario que realice diferentes acciones como<\/b><span style=\"font-weight: 400;\">: suscribirse, participar, comprar\u2026etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las llamadas a la acci\u00f3n se presentan de diversas formas. Las m\u00e1s comunes de utilizarlas son en formularios, enlace en tu eCommerce o en las redes sociales.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfC\u00f3mo usar los Call to Action?<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Como ya te he contado, una llamada a la acci\u00f3n es una herramienta de marketing poderosa, pero debes saber utilizarla. Los CTA pueden tener distintos objetivos, por ejemplo:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Generar ventas online. <\/b><span style=\"font-weight: 400;\">Una manera de usar los Call To Action es como parte de una estrategia de marketing digital para conducir a la compra a los usuarios. Las CTA eficaces tienen una alta tasa de conversi\u00f3n. Eso significa que un n\u00famero elevado de visitantes hacen lo que se solicita en el mensaje de llamada a la acci\u00f3n. \u00a1Disparando las ventas!\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Generar conocimiento de marca. <\/b><span style=\"font-weight: 400;\">Los CTA tambi\u00e9n sirven para dirigir a la gente a tu sitio web y generar conciencia de marca. De ese modo m\u00e1s usuarios conocer\u00e1n a tu empresa y tus productos.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Generar clientes potenciales. <\/b><span style=\"font-weight: 400;\">\u00a0Si quieres captar y generar clientes potenciales las llamadas a la acci\u00f3n pueden ser tu gran aliado. Es t\u00edpico crear listas de correos electr\u00f3nicos de clientes futuribles a partir de formularios para crear una relaci\u00f3n duradera con ellos.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>La mejor llamada a la acci\u00f3n\u2026<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Es aquella que es <\/span><b>concisa, pegadiza y consigue que el visitante haga clic<\/b><span style=\"font-weight: 400;\"> en la misma. Para eso, \u00bfqu\u00e9 debe incluir?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son necesarios algunos elementos b\u00e1sicos. Veamos unos cuantos:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Utiliza un lenguaje persuasivo. <\/b><span style=\"font-weight: 400;\">De esa forma podr\u00e1s persuadir a la gente a seguir tus indicaciones. Crea textos de llamada a la acci\u00f3n concisos que generen intriga y haz que tu audiencia quiera saber m\u00e1s.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Crea una sensaci\u00f3n de urgencia o escasez. <\/b><span style=\"font-weight: 400;\">Muchos de los mejores Call To Action tienen \u00e9xito cuando <\/span><b>crean un sentido de urgencia o escasez en su mensaje<\/b><span style=\"font-weight: 400;\">. Si los clientes tienen miedo a perderse algo, eso suele activar el sentido de urgencia. Una t\u00e1ctica de marketing realmente eficaz.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Comienza con un imperativo<\/b><span style=\"font-weight: 400;\">.\u00a0 Las llamadas a la acci\u00f3n tratan de convencer a los usuarios a que hagan algo. La mejor forma es utilizando el modo imperativo que se caracteriza por ser un lenguaje autoritario y verbos que inviten a la acci\u00f3n, como: expresar mandatos, \u00f3rdenes, solicitudes, ruegos o deseos.\u00a0 <\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>La llamada a la acci\u00f3n tiene que destacar. <\/b><span style=\"font-weight: 400;\">Las call to action no son s\u00f3lo las palabras lo que tienes que mirar, el dise\u00f1o tambi\u00e9n es importante. <\/span><b>Utiliza colores que destaquen respecto a los elementos del entorno.<\/b><span style=\"font-weight: 400;\"> Haz que tu bot\u00f3n o link destaque y atraiga la atenci\u00f3n de tu audiencia.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Hacer clic sin ning\u00fan compromiso. <\/b><span style=\"font-weight: 400;\">Un buen CTA debe ser percibido como una acci\u00f3n de bajo riesgo para tu p\u00fablico. Es importante que los usuarios tengan la sensaci\u00f3n de que el hacer clic en la CTA no les compromete a nada.<\/span><\/p>\n<\/div><\/li><\/ul><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfCu\u00e1ndo puedo utilizar una llamada a la acci\u00f3n?<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p>Existen numerosas situaciones en las que puedes utilizar llamadas a la acci\u00f3n o Call To Action. Estos son algunos ejemplos:<\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">A la hora de promocionar un producto o servicio<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Al compartir un v\u00eddeo, art\u00edculo o noticia interesante con tu audiencia<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Cuando tienes un nuevo blog, p\u00e1gina web o tienda online<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Para dirigir a tu audiencia a otros art\u00edculos de tu sitio web<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Para ofrecer a los usuarios que descarguen algo desde las redes sociales o tu sitio web.<\/span><\/p>\n<\/div><\/li><\/ul><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>Ejemplos de Call to Action<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">A continuaci\u00f3n te mostramos algunos ejemplos de palabras y frases \u00fatiles que puedes utilizar en tus <\/span><b>llamadas a la acci\u00f3n o CTAs. Vamos a dividirlas en\u00a0 para generar emociones en tu audiencia<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<\/div>\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><b>CTAs de Urgencia<\/b><\/th>\n<th align=\"left\"><span style=\"font-weight: 400;\">Ahora, Ya, Hasta agotar existencias, No te lo pierdas, Date prisa, La oferta termina, Oferta por tiempo limitado<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><b>CTAs de Escasez<\/b><\/td>\n<td align=\"left\"><span style=\"font-weight: 400;\">Edici\u00f3n limitada, Exclusivo online, S\u00f3lo, Producto en alta demanda, Quedan X productos en stock<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><b>CTAs de Seguridad<\/b><\/td>\n<td align=\"left\"><span style=\"font-weight: 400;\">Prueba, Elige, Mira, Asegura, Ahorra<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><b>CTAs de Felicidad<\/b><\/td>\n<td align=\"left\"><span style=\"font-weight: 400;\">M\u00edmate, Date un capricho, Disfruta, Celebra<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><b>CTAs de Abundancia<\/b><\/td>\n<td align=\"left\"><span style=\"font-weight: 400;\">Duplica, Triplica, Potencia, Maximiza, Consigue, Dispara<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><b>CTAs de Curiosidad<\/b><\/td>\n<td align=\"left\"><span style=\"font-weight: 400;\">S\u00e9 el primero, Explora, Desbloquea, Atr\u00e9vete, Desc\u00fabrelo, Insp\u00edrate<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > 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0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":26228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,68,69],"tags":[],"yst_prominent_words":[244,1917,416,107,225],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",920,540,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-300x176.png",300,176,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-768x451.png",696,409,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",696,409,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",920,540,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",920,540,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",150,88,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",218,128,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",300,176,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",324,190,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",485,285,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",696,409,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",920,540,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",920,540,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-500x293.png",500,293,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-500x293.png",500,293,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-852x500.png",852,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7.png",920,540,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-500x293.png",500,293,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-920x400.png",920,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/04\/Diseno-sin-titulo-7-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania 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