{"id":26586,"date":"2022-07-08T09:05:20","date_gmt":"2022-07-08T08:05:20","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26586"},"modified":"2022-07-08T09:05:20","modified_gmt":"2022-07-08T08:05:20","slug":"genera-engagement-con-tus-contenidos-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/genera-engagement-con-tus-contenidos-en-redes-sociales\/","title":{"rendered":"Genera engagement con tus contenidos en redes sociales"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>Genera engagement con tus contenidos en redes sociales<\/h1>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Desde que aparecieron las<\/span><a href=\"\/?p=14068\"><span style=\"font-weight: 400;\"> redes sociales<\/span><\/a><span style=\"font-weight: 400;\"> nuestra manera de comunicaci\u00f3n, de consumir, hasta la forma en c\u00f3mo interactuamos con los dem\u00e1s ha cambiado mucho. Sin lugar a dudas, son las plataformas sociales las que dictan las tendencias en el mundo digital. Y con ello, las estrategias de marketing que toda empresa debe seguir para no quedarse atr\u00e1s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, cuando se trata de <\/span><a href=\"\/?p=20477\"><span style=\"font-weight: 400;\">contenidos<\/span><\/a><span style=\"font-weight: 400;\"> para redes sociales, la gran mayor\u00eda de las marcas utilizan solo dos tipos de formatos dentro de sus campa\u00f1as: las im\u00e1genes y los videos. Aceptable pero se podr\u00eda hacer m\u00e1s, \u00bfno crees?<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p>Generar engagement con tus contenidos en redes sociales no siempre es f\u00e1cil. Muchas veces hay que reinventarse y salir de nuestra zona de confort. Pero si est\u00e1s dispuest@ a todo, en este post te hablo de 5 tipos de contenidos distintos que puedes usar para destacarte del resto. \u00a1No te lo pierdas!<\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Plataformas como Instagram, Facebook o TikTik aceptan otros tipos de formatos que us\u00e1ndolos podr\u00edamos llegar a m\u00e1s audiencia. Por ello en este post te contaremos:\u00a0<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Cu\u00e1les son los contenidos para redes sociales que puedes usar a tu favor.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">C\u00f3mo escogerlos y,\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">C\u00f3mo medir tus resultados a trav\u00e9s de herramientas y m\u00e9tricas.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">\u00bfEst\u00e1s list@? \u00a1Buena lectura!<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">El formato de tus contenidos en redes sociales<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Como cualquier marca, lo que queremos es lanzar contenidos de valor para nuestra audiencia. Compartir mensajes con ellos y crear conexiones con nuestros consumidores potenciales. Para ello, debemos considerar una estrategia multiformato en redes sociales. Esto va mucho m\u00e1s all\u00e1 de hacer un \u00abfeed atractivo\u00bb. Implica usar las plataformas como Facebook, Instagram o <\/span><a href=\"\/?p=21579\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\">, entre otras, para <\/span><b>compartir materiales a una audiencia ilimitada y crear un engagement. <\/b><span style=\"font-weight: 400;\">Esto solo es posible si la informaci\u00f3n que posteamos es importante para nuestros seguidores ya sea porque entretiene, educa, informa, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usar diferentes tipos de contenidos en tus redes sociales te ayudar\u00e1 en lo siguiente:\u00a0<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Incrementar el tr\u00e1fico de visitantes de tu sitio web;<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Mejorar la experiencia del usuario;<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Redireccionar la atenci\u00f3n de la audiencia a un punto favorable de tu marca;<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Aumentar la atracci\u00f3n de leads y la conversi\u00f3n de clientes;<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Atraer a tu \u201ccliente ideal\u201d creando oportunidades de negocio.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Para ello, hace falta mucho m\u00e1s que simplemente tener un perfil creado y subir un par de fotos. Para generar un impacto rentable, es necesario <\/span><b>aprovechar los formatos disponibles y estructurarlos dentro de una estrategia s\u00f3lida de Marketing Digital.<\/b><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">5 tipos de contenidos para redes sociales que puedes usar<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, te mostraremos los formatos m\u00e1s atractivos y populares que existen para que crees contenidos de calidad. Todos ellos son compatibles con las redes sociales m\u00e1s importantes y cada uno de ellos atrae a un tipo distinto de audiencia. Preparad@s?<\/span><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>1. Podcasts<\/b><\/h3><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p>Los podcasts ser\u00edan como una especie de programa de radio que puede montarse en una p\u00e1gina web, en un blog o en todo tipo de plataformas. Estos programas siempre est\u00e1n a disposici\u00f3n de los usuarios y\/o seguidores. Pueden ser en formato de audio o v\u00eddeo y se puede descargar de internet o escuchar online a trav\u00e9s de servicios streaming como Spotify, YouTube, Google Podcast, entre otros.<\/p>\n<p>Es un formato que ha ganado mucha popularidad en los \u00faltimos a\u00f1os. Seg\u00fan datos de Statista, actualmente existen m\u00e1s de 620 millones de oyentes en el mundo, lo que lo hace un tipo de contenido para redes sociales ideal.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>2. Casos de \u00e9xito<br \/>\n<\/b><\/h3><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">Nada mejor que sean los propios clientes quienes hablen bien sobre tu marca. Utiliza videos o im\u00e1genes enviadas por tus clientes juntamente con sus comentarios sobre el servicio o producto.\u00a0 Este tipo de contenido para redes sociales es perfecto para:\u00a0<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Influir en la toma de decisiones del consumidor potencial,\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Ayudar a la marca a destacar sobre sus competidores,\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Servir como una prueba social de satisfacci\u00f3n y\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Deshacerse de las objeciones.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Aprovecha este formato para que tus clientes demuestren c\u00f3mo de \u00fatil les es tu producto o servicio. An\u00edmales a que relaten sus experiencias positivas y a la vez transmitan a otros la confianza de trabajar con tu marca.<\/span><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>3. Contenido de marca <\/b><\/h3><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Los contenidos de las publicaciones son la base de cualquier red social, ya que mediante el contenido se transmite tu mensaje hacia tu audiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, el contenido de marca o branded content debe de ser creado originalmente por ti o tu equipo de marketing. Debe mostrar algo relacionado a la identidad de tu marca y sirve para <\/span><b>aumentar el engagement.<\/b><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>4. Tutoriales<\/b><\/h3><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p><span style=\"font-weight: 400;\">El tutorial es un tipo de contenido para redes sociales que domina, en gran parte, plataformas como YouTube o Tik Tok. Puedes subir desde manualidades como el DIY (Do It Yourself), hasta videos explicativos de temas muy complejos como programaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es un contenido ideal para marcas que comercialicen un producto o servicio no convencional, que pueden usar este <strong>formato para darles una gu\u00eda, paso a paso, a sus usuarios para sacarle el m\u00e1ximo provecho a este bien<\/strong>.<\/span><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>5. Vlogs<\/b><\/h3><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\"><p><span style=\"font-weight: 400;\">Un vlog es <\/span><b>un blog que publica sus contenidos en formato v\u00eddeo<\/b><span style=\"font-weight: 400;\">. Se escribe con V por la <\/span><b>fusi\u00f3n entre V\u00eddeo + Blog<\/b><span style=\"font-weight: 400;\">: VLOG. Las tem\u00e1ticas son muy variadas, desde recetas y peinados hasta videojuegos y tutoriales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son un tipo de contenido para redes sociales donde el creador comenta en tiempo real su experiencia, y la comparte con su audiencia. Es ideal para marcas que buscan elevar la autoridad de su marca a trav\u00e9s del marketing de influencers, o hablar de casos de \u00e9xito desde la perspectiva del cliente.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">Herramientas para medir el impacto de tus estrategias<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p><span style=\"font-weight: 400;\">Despu\u00e9s de hablar de diferentes tipos de contenidos que puedes usar en tus redes sociales, ahora toca<\/span><b> medir su efectividad<\/b><span style=\"font-weight: 400;\">. Y para ello te hemos recopilado algunas herramientas que nosotros usamos y que te ayudar\u00e1n a ser todo un experto en Marketing Digital:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-4\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Hootsuite<\/b><span style=\"font-weight: 400;\">. Herramienta <\/span><b>gratuita <\/b><span style=\"font-weight: 400;\">que ofrece gesti\u00f3n para redes sociales como Twitter, Facebook o LinkedIn a trav\u00e9s de informes, creaci\u00f3n de flujos de trabajo, entre otros.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Instagram Ads<\/b><span style=\"font-weight: 400;\">. En la misma aplicaci\u00f3n de Instagram podr\u00e1s gestionar tus m\u00e9tricas de visualizaciones, alcance, clics al sitio de la empresa, etc. Datos cruciales para comprender el \u00e9xito de los contenidos promocionados.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>YouTube Studio. <\/b><span style=\"font-weight: 400;\">Dentro de la misma plataforma<\/span> <span style=\"font-weight: 400;\">tienes una perspectiva detallada de los indicadores de una cuenta de este sitio, donde podr\u00e1s ver datos sobre visualizaciones, opciones de monetizaci\u00f3n y m\u00e9tricas relacionadas a la interacci\u00f3n dentro de la interfaz.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>HubSpot<\/b><span style=\"font-weight: 400;\">: Herramienta ideal para medir las <\/span><b>interacciones y analizar resultados en redes sociales <\/b><span style=\"font-weight: 400;\">como Instagram, Facebook, Twitter y LinkedIn.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Google Analytics. <\/b><span style=\"font-weight: 400;\">Esta plataforma de Google proporciona, a los creadores de contenidos, una fuente de informaci\u00f3n valiosa para comprender el \u00e9xito de sus campa\u00f1as org\u00e1nicas dentro del motor de b\u00fasqueda y determinar la eficiencia de las campa\u00f1as SEO de blogs, canal de YouTube, publicaciones en redes sociales y mucho m\u00e1s.<\/span><\/p>\n<\/div><\/li><\/ul><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">Conclusi\u00f3n&#8230;<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\"><p><span style=\"font-weight: 400;\">Ahora ya conoces los principales contenidos para redes sociales y c\u00f3mo medir su efectividad. \u00bfEst\u00e1s preparad@ para ponerlo en pr\u00e1ctica? Evidentemente, estos no son los \u00fanicos contenidos para redes sociales que puedes usar. Sin embargo, <\/span><b>son los que m\u00e1s audiencia atraen hacia las marcas<\/b><span style=\"font-weight: 400;\">, as\u00ed que deber\u00edas de <\/span><b>considerar alguno para tus estrategias.<\/b><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":26588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,65,68],"tags":[],"yst_prominent_words":[536,474,107,130,1328],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",920,540,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-300x176.png",300,176,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-768x451.png",696,409,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",696,409,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",920,540,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",920,540,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",150,88,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",218,128,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",300,176,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",324,190,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",485,285,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",696,409,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",920,540,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",920,540,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-500x293.png",500,293,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-500x293.png",500,293,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-852x500.png",852,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7.png",920,540,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-500x293.png",500,293,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-920x400.png",920,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/Diseno-sin-titulo-7-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania 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