{"id":26596,"date":"2022-07-15T08:32:00","date_gmt":"2022-07-15T07:32:00","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26596"},"modified":"2022-07-15T08:32:00","modified_gmt":"2022-07-15T07:32:00","slug":"quieres-conseguir-un-comercio-electronico-mas-sostenible","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/quieres-conseguir-un-comercio-electronico-mas-sostenible\/","title":{"rendered":"\u00bfQuieres conseguir un comercio electr\u00f3nico m\u00e1s sostenible?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1><b>\u00bfQuieres conseguir un comercio electr\u00f3nico m\u00e1s sostenible?<\/b><\/h1>\n<h2><b>Te proponemos 5 iniciativas<\/b><\/h2>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Las compras online se han extendido por todo el mundo y eso empieza a preocupar. \u00bfPor qu\u00e9? Por el <\/span><b>impacto ambiental que conlleva<\/b><span style=\"font-weight: 400;\">. El aumento de la producci\u00f3n, los embalajes que se utilizan, transportarlo hasta las casas de los consumidores, etc. deja su huella en el medioambiente. <\/span><span style=\"font-weight: 400;\">Es por eso que muchas empresas se est\u00e1n movilizando para adoptar pr\u00e1cticas m\u00e1s eco-responsables para un<\/span><b> comercio electr\u00f3nico sostenible<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pr\u00e1cticas que se pueden aplicar y que combinemos tanto el objetivo de generar retorno econ\u00f3mico como que tenga un impacto positivo en el ambiente y la sociedad.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p>Si todos ponemos nuestro granito de arena podemos conseguir un comercio electr\u00f3nico m\u00e1s sostenible. Para ello os damos 5 iniciativas que pod\u00e9is implantar en vuestro negocio. \u00bfQu\u00e9 os parecen?<\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Para ello hemos recopilado 5 iniciativas que ya est\u00e1n llevando a cabo otras marcas. Y que pueden inspirar a muchas otras empresas a implantarlas y conseguir un modelo de comercio electr\u00f3nico sostenible. \u00bfEmpezamos?<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>5 iniciativas para un comercio electr\u00f3nico m\u00e1s sostenible<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><h2><b>1# Fomentar la segunda mano\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cada vez son m\u00e1s las empresas que apuestan por vender productos de segunda mano o reacondicionados. Por ejemplo, en art\u00edculos tecnol\u00f3gicos tenemos <\/span><a href=\"https:\/\/www.backmarket.es\/es-es\/?msclkid=2ad6081912411f2b8e886ad2c77790ac&amp;utm_campaign=BRA_Backmarket&amp;utm_content=Back%20market%20%28exact%29&amp;utm_medium=cpc&amp;utm_source=bing&amp;utm_term=back%20market\"><b>Back Market<\/b><\/a><span style=\"font-weight: 400;\"> o <\/span><a href=\"https:\/\/www.amazon.es\/b\/?ie=UTF8&amp;node=3582001031&amp;tag=bingamazonest-21&amp;hvadid=80264479979000&amp;hvqmt=e&amp;hvbmt=be&amp;hvdev=c&amp;ref=pd_sl_3qzd5rks6l_e&amp;tag=bingamazonest-21&amp;ref=pd_sl_3qzd5rks6l_e&amp;adgrpid=1284230006952166&amp;hvadid=80264479979000&amp;hvnetw=o&amp;hvqmt=e&amp;hvbmt=be&amp;hvdev=c&amp;hvlocint=&amp;hvlocphy=164243&amp;hvtargid=kwd-80264614667106:loc-170&amp;hydadcr=\"><b>Amazon warehouse<\/b><\/a><span style=\"font-weight: 400;\"> donde dan <\/span><span style=\"font-weight: 400;\">una nueva vida a los productos que han sido devueltos o <\/span><span style=\"font-weight: 400;\">reacondicionados<\/span><span style=\"font-weight: 400;\"> dando acceso a productos de buenas marcas pero a precios m<\/span><span style=\"font-weight: 400;\">\u00e1s baratos. Un mercado que cada vez tiene m\u00e1s adeptos y no tan solo entre los m\u00e1s j\u00f3venes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otro sector que deja una gran <\/span><span style=\"font-weight: 400;\">huella ambiental es <strong>la industria de la moda<\/strong>. <\/span><span style=\"font-weight: 400;\">A<\/span><span style=\"font-weight: 400;\">lgunas marcas textiles est\u00e1n tomando conciencia de su impacto e implementando iniciativas para reducir su huella de carbono. Empresas como <strong>INDITEX<\/strong> est\u00e1n <\/span><span style=\"font-weight: 400;\">reciclando; cajas, bolsas, perchas y alarmas al final de su vida \u00fatil. Las bolsas ya est\u00e1n hechas de papel 100% reciclado y para 2023 eliminar\u00e1n todos los pl\u00e1sticos de un solo uso que se les entreguen a los clientes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otras iniciativas para un <\/span><span style=\"font-weight: 400;\">comercio electr\u00f3nico m\u00e1s sostenible en la industria de la moda, son la creaci\u00f3n de webs que se dedican a la venta de ropa de segunda mano como <strong>Vinted<\/strong>. Todo el mundo puede subir las fotograf\u00edas de la ropa que, aun y estando en buen estado, ya no usa y venderlas.\u00a0 Iniciativas <\/span><span style=\"font-weight: 400;\">para dar a los clientes la posibilidad de revender o comprar ropa usada con el fin de promover un sistema de econom\u00eda circular.\u00a0\u00a0<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-zoomin\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-bottom:50px;\"><img decoding=\"async\" width=\"453\" image_height=\"340\" image_id=\"26604\" title=\"shopping-2181584__340\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/07\/shopping-2181584__340.jpg\" class=\"img-responsive wp-image-26604\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/shopping-2181584__340-200x150.jpg 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/shopping-2181584__340-400x300.jpg 400w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/shopping-2181584__340.jpg 453w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 453px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>2# Los embalajes y el uso del pl\u00e1stico<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_5 1_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-zoomin\" style=\"-webkit-border-radius:5px;-moz-border-radius:5px;border-radius:5px;margin-top:0px;margin-bottom:0px;\"><img decoding=\"async\" width=\"227\" image_height=\"340\" image_id=\"26602\" title=\"beige-16875__340\" src=\"https:\/\/www.4addictic.com\/wp-content\/uploads\/2022\/07\/beige-16875__340.webp\" class=\"img-responsive wp-image-26602\" srcset=\"https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/beige-16875__340-200x300.webp 200w, https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/beige-16875__340.webp 227w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 227px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;width:100%;\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:20% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 9.6%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 9.6%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_4_5 4_5 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Es bien sabido que uno de los principales problemas del comercio electr\u00f3nico es el embalaje. El packaging eco-responsable debe ser la meta de toda empresa. Reducir la cantidad de pl\u00e1stico, optar por contenedores del tama\u00f1o de los productos para evitar el sobreembalaje, etc.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El comercio electr\u00f3nico representa alrededor del 7% del uso del cart\u00f3n ondulado, unos 385 millones de metros cuadrados consumidos al a\u00f1o. Por eso, algunas marcas han decidido <\/span><b>evitar tanto el sobreembalaje como la sobreproducci\u00f3n de cajas que terminan en la basura <\/b><span style=\"font-weight: 400;\">apostando por <\/span><b>envases biodegradables elaborados a partir de f\u00e9cula de patata o de ma\u00edz.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Samsung, por ejemplo, ha sabido reducir su huella medioambiental de una manera muy original. En 2020, la marca coreana decidi\u00f3 entregar todos sus\u00a0 televisores en embalajes reutilizables, pr\u00e1cticos y divertidos, transformables en una peque\u00f1a caseta para mascotas. \u00a1La oportunidad de comprometerse con el planeta y hacer sonre\u00edr a los clientes!\u00a0\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:80% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.4%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.4%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-7\"><h2><b>3# Entrega: un tema prioritario\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La entrega a domicilio sigue siendo el medio de entrega preferido por los consumidores. Un m\u00e9todo que tiene un gran coste medioambiental. Por ello, algunas empresas est\u00e1n pensando en alternativas m\u00e1s eco-responsables como el <\/span><b>Click &amp; Collect<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Otras empresas est\u00e1n usando veh\u00edculos de bajas emisiones, reagrupar el env\u00edo de los art\u00edculos que un comprador adquiere a la vez, etc.\u00a0\u00a0\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-8\"><h2><b>4. Existencias a medida\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para contrarrestar los problemas de producci\u00f3n en masa, y por lo tanto, de exceso de existencias, el patr\u00f3n de venta sin existencias est\u00e1 resurgiendo.\u00a0<\/span><span style=\"font-weight: 400;\">El funcionamiento de la venta sin stock es sencillo: el pedido en la web de la marca se realiza con meses de antelaci\u00f3n a la producci\u00f3n. Por lo tanto, ninguna pieza se produce por adelantado y los productos solo se fabrican despu\u00e9s de ser vendidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un sistema prometedor aunque econ\u00f3micamente menos atractivo para las marcas, que exige un compromiso real por parte de la empresa y del cliente, as\u00ed como un cambio concreto en su forma de producir y consumir.\u00a0\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-9\"><h2><b>5. Desperdicio cero\u00a0 (Zero Waste)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El desperdicio cero es un h\u00e1bito que cada vez m\u00e1s empresas est\u00e1n consiguiendo implantar. Se trata de ofrecer productos a granel y establecer una consigna que incite al comprador a no tirar el embalaje de un producto para devolverlo a su comerciante. Una forma muy eficaz de limitar la huella de carbono, adem\u00e1s de utilizar un embalaje m\u00e1s ecol\u00f3gico.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero esta iniciativa no es nueva. Ya se utilizaba en el siglo pasado con el comercio local y se est\u00e1 intentando recuperar. El objetivo es que el comprador pueda reutilizar el envase varias veces y as\u00ed limitar su producci\u00f3n de desperdicios.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-10\"><h2><b>Cada vez son m\u00e1s\u2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Las marcas que se unen a este compromiso de crear un comercio electr\u00f3nico m\u00e1s sostenible. Las empresas est\u00e1n demostrando su compromiso y creatividad para implementar iniciativas\u00a0 originales y as\u00ed luchar de manera concreta contra el calentamiento global. Entonces, \u00bfpor qu\u00e9 no te sumas?\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":26597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,65,69],"tags":[],"yst_prominent_words":[362,1340,1301,1357,237],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-300x176.png",300,176,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-768x451.png",696,409,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",696,409,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",150,88,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",218,128,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",300,176,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",324,190,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",485,285,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",696,409,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-500x293.png",500,293,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-500x293.png",500,293,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-852x500.png",852,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-500x293.png",500,293,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-920x400.png",920,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania Llobregat","author_link":"https:\/\/pre8.4addictic.com\/4addictic\/author\/mllobregat\/"},"uagb_comment_info":0,"uagb_excerpt":null,"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas-150x150.png",150,150,true],"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/07\/\u00bfQuieres-conseguir-un-comercio-electronico-mas-sostenible-Te-proponemos-5-iniciativas.png",920,540,false]},"categories_names":{"59":{"name":"Blog","link":"https:\/\/pre8.4addictic.com\/4addictic\/category\/blog\/"},"65":{"name":"Cosas interesantes","link":"https:\/\/pre8.4addictic.com\/4addictic\/category\/blog\/cosas-interesantes\/"},"69":{"name":"Tienda online. PrestaShop","link":"https:\/\/pre8.4addictic.com\/4addictic\/category\/blog\/tienda-online-prestashop\/"}},"tags_names":[],"comments_number":"0","_links":{"self":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/26596"}],"collection":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/comments?post=26596"}],"version-history":[{"count":22,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/26596\/revisions"}],"predecessor-version":[{"id":26632,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/26596\/revisions\/26632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/media\/26597"}],"wp:attachment":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/media?parent=26596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/categories?post=26596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/tags?post=26596"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/yst_prominent_words?post=26596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}