{"id":26686,"date":"2022-08-11T11:06:03","date_gmt":"2022-08-11T10:06:03","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26686"},"modified":"2022-08-11T11:06:03","modified_gmt":"2022-08-11T10:06:03","slug":"el-email-marketing-es-util-en-una-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/el-email-marketing-es-util-en-una-estrategia-de-marketing-digital\/","title":{"rendered":"El email marketing, \u00bfes \u00fatil en una estrategia de Marketing Digital?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>El Email Marketing, \u00bfes \u00fatil en una estrategia de Marketing Digital?<\/h1>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">El marketing digital va evolucionando cada d\u00eda creando nuevos conceptos. Uno de ellos es el <\/span><a href=\"\/?p=14958\"><b>email marketing<\/b><\/a><span style=\"font-weight: 400;\">, una eficaz herramienta para llevar nuestros productos o servicios a m\u00e1s personas. Dos puntos claves del marketing digital es la necesidad constante de atraer a nuevos consumidores a nuestro negocio y de ofrecer una excelente atenci\u00f3n al cliente. Sin embargo, <\/span><b>en el mundo del marketing digital hay una cosa segura: por muy innovador que seas, no puedes tener \u00e9xito sin tener una estrategia s\u00f3lida de email marketing<\/b><span style=\"font-weight: 400;\">, qu\u00e9 sigue demostrando ser una de las formas m\u00e1s efectivas de conectar con nuevos clientes y partners.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p><b><i>El email marketing es el arte de enviar un mensaje comercial a trav\u00e9s del correo electr\u00f3nico. Descubre c\u00f3mo hacer que tus correos electr\u00f3nicos sean impactantes usando esta herramienta en tu estrategia de Marketing Digital.<\/i><\/b><\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>1. Email Marketing. \u00bfC\u00f3mo empez\u00f3?<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">El email marketing empez\u00f3 a finales de los a\u00f1os 70 cuando Gary Thuerk envi\u00f3 el primer correo electr\u00f3nico masivo de la historia con el objetivo de promocionar los productos de Digital Equipment Corporation, la empresa para la que trabajaba. Esta idea no tuvo muy buena acogida, cientos de empresas que recibieron el correo masivo protestaron y rechazaron su planteamiento. Pero sin saberlo, hab\u00eda nacido el primer correo electr\u00f3nico basura del mundo.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Sin embargo, esta manera de trabajar cre\u00f3 mucho inter\u00e9s en Internet, y unos a\u00f1os m\u00e1s tarde, en 1994, Laurence Canter y Martha Siegel decidieron promocionar sus servicios con una gran campa\u00f1a de correo electr\u00f3nico para llegar a los inmigrantes internacionales que rellenaban los formularios para solicitar la loter\u00eda de la tarjeta verde de EE.UU. Utilizando esta forma de comunicarse consiguieron 1.000 nuevos clientes y unos 100.000 d\u00f3lares de beneficios.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>2. El Email Marketing en nuestros d\u00edas<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">El <\/span><b>Email Marketing<\/b><span style=\"font-weight: 400;\"> se ha convertido en una herramienta de comunicaci\u00f3n mundialmente conocida. Consiste en enviar cientos de correos electr\u00f3nicos con contenido personalizado para cada destinatario, todo ello orientado con diferentes objetivos de marketing.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Aunque en un principio se pensaba que el email marketing era como un canal orientado a la conversi\u00f3n, en realidad esta herramienta puede cumplir otras muchas funciones y adaptarse a multitud de situaciones. Por\u00a0 ejemplo:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Emails de fidelizaci\u00f3n<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Emails de captaci\u00f3n<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Newsletters o boletines informativos<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Emails administrativos<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>3. \u00bfEl email marketing sigue siendo \u00fatil?<\/b><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">Aunque los a\u00f1os 90 fueron los mejores tiempos del email marketing, muchas personas se siguen preguntando si esta herramienta sigue funcionando. Y la respuesta es s\u00ed. Siempre que se haga con una buena estrategia de marketing detr\u00e1s. Ten en cuenta los siguientes datos:\u00a0<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Existen m\u00e1s de 4.000 millones de personas, en todo el mundo, que tienen una direcci\u00f3n de correo electr\u00f3nico.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Enviar emails es barato.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Las personas consultan varias veces al d\u00eda sus correos electr\u00f3nicos.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Los correos se pueden leer b\u00e1sicamente las 24 horas del d\u00eda.\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">\u00bfCu\u00e1ntas veces has intentado llamar a un cliente potencial y has obtenido una respuesta de no contesto, ll\u00e1mame despu\u00e9s o no gracias? Acercarse a un cliente potencial a trav\u00e9s del correo electr\u00f3nico es una forma eficiente porque el cliente leer\u00e1 el mensaje cuando est\u00e9 preparado para hacerlo y nos prestar\u00e1 la atenci\u00f3n que merecemos. Adem\u00e1s, nuestro mensaje estar\u00e1 ah\u00ed para qu\u00e9 el cliente pueda leerlo varias veces cuando quiera.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>4. Crea campa\u00f1as de email marketing impactantes<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">Uno de los inconvenientes del email marketing es que los consumidores reciben cientos de correos electr\u00f3nicos cada d\u00eda. Eso significa que t\u00fa no ser\u00e1s el \u00fanico que intentar\u00e1 llegar a los clientes potenciales a trav\u00e9s del<\/span> <span style=\"font-weight: 400;\">mail. Por ello debes hacer todo lo que est\u00e9 en tu mano para que tus correos sean lo m\u00e1s impactantes posible. \u00bfC\u00f3mo?<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-10\"><h3><b>1# El apartado ASUNTO del correo electr\u00f3nico<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El asunto es clave: debes <\/span><b>llamar la atenci\u00f3n de tus posibles clientes para que abran tu correo electr\u00f3nico.<\/b><span style=\"font-weight: 400;\"> Para ello, tienes que hacer los deberes y entender qu\u00e9 necesita tu cliente potencial. La mayor\u00eda de las empresas experimentan tres tipos de problemas:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Quieren ahorrar dinero<\/b><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Quieren ahorrar tiempo<\/b><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>No est\u00e1n ganando suficiente dinero<\/b><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Si creas un asunto en el que le dices a tu cliente potencial que le ayudar\u00e1s a ahorrar tiempo y dinero mientras aumenta sus ingresos, es probable que abra tu correo electr\u00f3nico para saber m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No importa en qu\u00e9 negocio est\u00e9s, debes pensar en cu\u00e1l es tu <\/span><b>propuesta de valor \u00fanica<\/b><span style=\"font-weight: 400;\"> y <\/span><b>pensar en c\u00f3mo puedes ahorrarles tiempo, dinero y ayudarles a ganar m\u00e1s dinero<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-12\"><h3><b>2# Personaliza el mensaje<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A tu cliente potencial le ha gustado tu asunto y ha abierto tu correo, \u00a1enhorabuena! Ahora, llega la segunda parte m\u00e1s importante: el contenido de tu email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Evita presentarte a ti mismo y a tus servicios, ya que haci\u00e9ndolo as\u00ed perder\u00e1s el inter\u00e9s del consumidor<\/span><b>. El tono de tu conversaci\u00f3n es muy importante y har\u00e1 que el cliente potencial piense que s\u00f3lo le has escrito para venderle tu producto o servicio o bien, lo has hecho porque realmente te interesa ayudarlo d\u00e1ndole respuesta a sus problemas.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Entonces, \u00bfc\u00f3mo debe empezar tu email? Recuerda que tu cliente potencial contar\u00e1 contigo si le ayudas a ahorrar dinero, tiempo o a ganar m\u00e1s dinero. Aqu\u00ed hay algunos enfoques que puedes seguir para personalizar m\u00e1s tu correo electr\u00f3nico:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-4\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Utiliza algo mencionado en las noticias<\/b><b> <\/b><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Utiliza enlaces<\/b><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Ofrece sugerencias<\/b><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-13\"><p><span style=\"font-weight: 400;\">Una vez presentes el problema que llame la atenci\u00f3n del cliente, puedes entonces presentarte como la persona que va a resolver el problema. Muestra tu experiencia en el campo y tus casos de \u00e9xito. <\/span><b>No olvides a\u00f1adir la llamada a la acci\u00f3n (Compra, Contacta, Visita nuestra Web\u2026).<\/b><\/p>\n<\/div><div class=\"fusion-text fusion-text-14\"><h3><b>3# Utiliza la herramienta adecuada<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Existen diferentes softwares para crear campa\u00f1as de email marketing. En algunos casos son los propios empresarios quienes se hacen cargo de crear y gestionar sus campa\u00f1as de email marketing. Otros tal vez prefieren pagar para que profesionales del marketing se encarguen de ello, para que creen sus campa\u00f1as pero a la vez analicen los resultados.\u00a0 \u00bfTe interesar\u00eda algo as\u00ed?<\/span><\/p>\n<p><a href=\"\/?page_id=20056\"><span style=\"font-weight: 400;\">En 4AddicTic es uno de los servicios que proporcionamos<\/span><\/a><span style=\"font-weight: 400;\">. Ofrecemos servicios de email Marketing, Marketing Automation y Campa\u00f1as de Social Media para poder llegar a tu cliente potencial. Si te interesa puedes contactar con nosotros e informarte de todo lo que podemos hacer por ti y tu negocio.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-15\"><h2><b>Conclusi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El Email Marketing es otra herramienta a tener en cuenta en tu estrategia de Social Media. Se puede combinar con otros servicios como las redes sociales para conseguir buenos resultados. Si utilizas correctamente la informaci\u00f3n que te ofrecen tus clientes y la pones en pr\u00e1ctica con el email marketing, puedes consolidar las relaciones con ellos y generar mayores conversiones.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":26694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,65,5027,68],"tags":[],"yst_prominent_words":[266,1921,1625,1691,1357,567,489,1359,222,416],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",950,590,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-300x186.png",300,186,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-768x477.png",696,432,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",696,432,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",950,590,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",950,590,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",150,93,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",218,135,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",300,186,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",324,201,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",485,301,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",696,432,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",950,590,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",950,590,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-500x311.png",500,311,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-500x311.png",500,311,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-805x500.png",805,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1.png",950,590,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-500x311.png",500,311,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-940x400.png",940,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/08\/Email-Marketing-todo-lo-que-necesitas-saber-1-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania 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