{"id":26983,"date":"2023-01-18T11:08:41","date_gmt":"2023-01-18T10:08:41","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=26983"},"modified":"2023-01-18T13:40:48","modified_gmt":"2023-01-18T12:40:48","slug":"por-que-crear-una-landing-page-para-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/por-que-crear-una-landing-page-para-tu-ecommerce\/","title":{"rendered":"\u00bfPor qu\u00e9 crear una landing page para tu eCommerce?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>\u00bfPor qu\u00e9 crear una landing page para tu eCommerce?<\/h1>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Una landing page, o p\u00e1gina de aterrizaje en espa\u00f1ol, es una p\u00e1gina web dise\u00f1ada espec\u00edficamente con el objetivo de hacer que la persona que la visite termine realizando una acci\u00f3n espec\u00edfica en esta.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p>Si tienes una tienda de comercio electr\u00f3nico una landing page puede ayudarte a optimizar tu tienda. Te invito a que leas este art\u00edculo con atenci\u00f3n y si te interesa crear landings para tu web, <strong><a href=\"\/?page_id=10887\" target=\"_blank\" rel=\"noopener\">\u00a1contacta con nosotros para que te ayudemos!\u00a0<\/a><\/strong><\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p>La realizaci\u00f3n de dicha acci\u00f3n genera lo que en marketing digital se conoce como <strong>conversi\u00f3n<\/strong>. Dicha conversi\u00f3n puede manifestarse de diferentes maneras dependiendo del objetivo que queramos alcanzar con esta p\u00e1gina.<\/p>\n<p>Algunos de estos objetivos pueden involucrar acciones como las siguientes:<\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Llenar un cuestionario o estudio.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Suscribirse a una newsletter.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Suscribirse a un servicio.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Comprar un producto.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Donar dinero a una organizaci\u00f3n.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Apuntarse a un evento.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Suscribirse a un periodo de prueba gratuito.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Descargar un cup\u00f3n o un libro electr\u00f3nico gratuito.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">Landing page vs p\u00e1gina principal<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p>Si est\u00e1s pensando que una landing page es la p\u00e1gina principal o la Home de un sitio web, no es as\u00ed, al menos en la mayor\u00eda de casos, ya que el dise\u00f1o de cada una de estas p\u00e1ginas est\u00e1 regido por ideas diferentes. Por una lado, la p\u00e1gina principal de tu sitio web est\u00e1 dise\u00f1ada para que el visitante pueda conocer y explorar tu negocio a trav\u00e9s de un sinn\u00famero de opciones de navegaci\u00f3n como, por ejemplo, los enlaces. Y <strong>una landing page cuenta con un dise\u00f1o que busca persuadir al visitante a que lleve a cabo una acci\u00f3n que terminar\u00e1 generando una conversi\u00f3n para el negocio<\/strong>.<\/p>\n<p>Una vez entendido la diferencia entre este tipo de p\u00e1ginas, vamos a ver para qu\u00e9 nos sirve el tener una landing page en nuestro sitio web.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">Para qu\u00e9 sirve una landing page<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p>Ya hemos visto que el prop\u00f3sito general de una landing page es el de generar conversiones. En particular, una buena landing page nos permite responder adecuadamente a la necesidad o el deseo que pueda tener un usuario. A continuaci\u00f3n, detallamos algunas de las <strong>ventajas que brindan las landing pages optimizadas de un negocio<\/strong>:<\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">Te permiten aumentar el n\u00famero de conversiones y refuerzan las estrategias de marketing.<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">Ayudan a promover nuevos productos y\/o servicios.<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">Refuerzan la credibilidad y estrategia de marca de tu negocio.<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">Aumentan el tr\u00e1fico org\u00e1nico hacia tu sitio web.<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">Brindar una mejor experiencia de usuario.<\/div><\/li><\/ul><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:30px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-6\"><p>Como puedes ver, las p\u00e1ginas de aterrizaje ofrecen enormes ventajas. Ahora que ya sabemos qu\u00e9 es una landing page y para qu\u00e9 sirve, es el momento de ver c\u00f3mo hacer una landing page bien estructurada.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">\u00bfQu\u00e9 factores debo tener en cuenta para crear una landing page de \u00e9xito para mi eCommerce?<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p>Cualquier landing page debe tener una serie de factores en com\u00fan y los tenemos que ir <strong>analizando y midiendo para ver si funcionan y realmente ayudan al usuario a realizar la acci\u00f3n que queremos<\/strong>.<br \/>\nSi el comportamiento del visitante en la landing page no es el esperado, siempre podemos hacer un redise\u00f1o de esta p\u00e1gina web. Pero vamos a ver qu\u00e9 elementos y factores deben caracterizar tu landing page.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\">1) Establece un objetivo<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p><strong>Establece qu\u00e9 objetivo quieres que cumpla tu p\u00e1gina de aterrizaje y plantea qu\u00e9 acciones debe de realizar el usuario para llegar hasta \u00e9l<\/strong>. Una vez hecho esto, organiza y dise\u00f1a tu landing.<\/p>\n<p>Una vez creada, debes seguir analizando los resultados e ir haciendo los cambios correspondientes para lograr cumplir con tu objetivo, hasta lograr un dise\u00f1o donde el usuario encuentre lo que busca. Por eso es de suma importancia la experiencia de usuario y la optimizaci\u00f3n a la conversi\u00f3n.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\">2) Dise\u00f1a pensando en tu p\u00fablico objetivo<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><strong>El dise\u00f1o debe de ser limpio y orientado a los resultados que buscamos.<\/strong> No pongamos elementos gr\u00e1ficos que puedan distraer la atenci\u00f3n de la persona.<br \/>\nEl dise\u00f1o web para una p\u00e1gina de aterrizaje es un factor fundamental, ya que har\u00e1 que las personas que lleguen a la landing page tengan m\u00e1s confianza o menos a la hora de comprar, descargar o realizar la acci\u00f3n.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\">3) Textos orientados a realizar una acci\u00f3n<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p><strong>Los textos son esenciales<\/strong>, ya que pueden aumentar mucho la conversi\u00f3n o todo lo contrario. Para ello, es importante saber con qui\u00e9n estamos tratando y definir un buyer persona ( una representaci\u00f3n irreal de c\u00f3mo ser\u00eda el consumidor del producto o servicio de la landing page) para hablarle a \u00e9l en concreto.<br \/>\nPor ello deberemos de haber analizado qu\u00e9 personas llegar\u00e1n hasta ella, para poder orientar toda la estrategia de marketing digital a este tipo de usuario.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\">4) El t\u00edtulo debe llamar la atenci\u00f3n<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p>El t\u00edtulo adem\u00e1s de incluir la palabra clave principal, si vamos a posicionarla de cara al SEO, y debe impactar a nuestro p\u00fablico objetivo. Que con una simple ojeada la persona tenga claro el objetivo de esa landing page. Y que <strong>el t\u00edtulo le invite a clicar sobre el bot\u00f3n o llamada a la acci\u00f3n<\/strong>.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\">5) Llamadas a la acci\u00f3n llamativas y visibles<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-12\"><p>De nada sirve tener un dise\u00f1o bonito o muy optimizado para SEO si no<strong> incitamos al usuario a que haga click sobre un bot\u00f3n o formulario de llamada a la acci\u00f3n<\/strong>.<br \/>\nPor ello deben de ser muy visibles, con colores llamativos y con un texto adaptado al tipo de p\u00fablico que le haga.<\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\">6) La velocidad de carga, un factor fundamental<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-13\"><p>Muchas veces nos centramos en el dise\u00f1o pero dejamos de banda algo muy importante. La velocidad en la que la landing page se va a cargar en el m\u00f3vil u ordenador.<br \/>\nEs importante que nos aseguremos que la landing tarda menos de 3 segundos en cargar tanto en ordenador y tablet como en m\u00f3vil.<br \/>\nNo queremos que los usuarios se vayan por tener que esperar m\u00e1s de la cuenta.<\/p>\n<\/div><div style=\"text-align:center;\"><style type=\"text\/css\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#105378;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#105378;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#105378;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#105378;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-color:#105378;border-width:0px;}.fusion-button.button-1 {border-color:#105378;border-width:0px;border-radius:0px;}.fusion-button.button-1{background: #90c9e8;\n\t\t\t\t\t\t\tbackground-image: -webkit-gradient( linear, left bottom, left top, from( #5aabd6 ), to( #90c9e8 ) );\n\t\t\t\t\t\t\tbackground-image: -webkit-linear-gradient( bottom, #5aabd6, #90c9e8 );\n\t\t\t\t\t\t\tbackground-image:   -moz-linear-gradient( bottom, #5aabd6, #90c9e8 );\n\t\t\t\t\t\t\tbackground-image:     -o-linear-gradient( bottom, #5aabd6, #90c9e8 );\n\t\t\t\t\t\t\tbackground-image: linear-gradient( to top, #5aabd6, #90c9e8 );}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #5aabd6;\n\t\t\t\t\t\t\tbackground-image: -webkit-gradient( linear, left bottom, left top, from( #90c9e8 ), to( #5aabd6 ) );\n\t\t\t\t\t\t\tbackground-image: -webkit-linear-gradient( bottom, #90c9e8, #5aabd6 );\n\t\t\t\t\t\t\tbackground-image:   -moz-linear-gradient( bottom, #90c9e8, #5aabd6 );\n\t\t\t\t\t\t\tbackground-image:     -o-linear-gradient( bottom, #90c9e8, #5aabd6 );\n\t\t\t\t\t\t\tbackground-image: linear-gradient( to top, #90c9e8, #5aabd6 );}<\/style><a class=\"fusion-button button-flat button-small button-custom button-1 fusion-button-default-span fusion-button-default-type\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.4addictic.com\/contacto\/\"><i class=\"fa-bullhorn fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">Quiero mi Landing Page<\/span><\/a><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-10{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">\u00bfEs importante una landing page para mi ecommerce?<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p>Todo depender\u00e1 de tu estrategia digital. Ahora ya sabes qu\u00e9 es una landing page y para qu\u00e9 sirve. As\u00ed que ha llegado el momento de que pienses si necesitas una para vender tus productos o servicios, o no. Si crees que una landing ser\u00eda interesante para tu negocio, existen herramientas que crean landing pages de forma externa a tu web, pero tambi\u00e9n puedes hablar con nosotros.<\/p>\n<p>Hemos creado muchas landing page para nuestros clientes y podemos asesorarte para crear la p\u00e1gina de aterrizaje que mejor funcione para tus objetivos y que logres la conversi\u00f3n que est\u00e1s buscando.<strong><a href=\"\/?page_id=10887\" target=\"_blank\" rel=\"noopener\"> \u00a1No esperes m\u00e1s y contacta con nosotros!<\/a><\/strong><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":26993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,65,67,69],"tags":[],"yst_prominent_words":[449,134,109,416,433,535,426,225],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",950,590,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-300x186.png",300,186,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-768x477.png",696,432,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",696,432,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",950,590,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",950,590,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",150,93,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",218,135,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",300,186,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",324,201,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",485,301,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",696,432,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",950,590,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",950,590,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-500x311.png",500,311,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-500x311.png",500,311,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-805x500.png",805,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce.png",950,590,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-500x311.png",500,311,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-940x400.png",940,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2022\/09\/\u00bfPor-que-crear-una-landing-page-para-mi-eCommerce-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania 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PrestaShop","link":"https:\/\/pre8.4addictic.com\/4addictic\/category\/blog\/tienda-online-prestashop\/"}},"tags_names":[],"comments_number":"0","_links":{"self":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/26983"}],"collection":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/comments?post=26983"}],"version-history":[{"count":12,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/26983\/revisions"}],"predecessor-version":[{"id":27001,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/26983\/revisions\/27001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/media\/26993"}],"wp:attachment":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/media?parent=26983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/categories?post=26983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/tags?post=26983"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/yst_prominent_words?post=26983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}