{"id":27218,"date":"2023-02-23T11:30:23","date_gmt":"2023-02-23T10:30:23","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=27218"},"modified":"2023-02-20T09:56:14","modified_gmt":"2023-02-20T08:56:14","slug":"principales-tendencias-en-marketing-para-2023","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/principales-tendencias-en-marketing-para-2023\/","title":{"rendered":"Principales tendencias en marketing para 2023"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h2><b>Las tendencias en Marketing para 2023 que debes poner en pr\u00e1ctica<\/b><\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>En este 2023 se prev\u00e9n cambios en el terreno del marketing y la comunicaci\u00f3n. Aunque hay algunas tendencias que contin\u00faan hay otras van cogiendo m\u00e1s relevancia.<br \/>\n\u00a1Aqu\u00ed va nuestro listado!<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>1# La Inteligencia Artificial sigue en auge<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">La <\/span><b>inteligencia artificial<\/b><span style=\"font-weight: 400;\"> ha llegado para quedarse. Con los nuevos sistemas de generaci\u00f3n de texto e imagen a partir de los datos que introducen los usuarios o se recopilan online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos usos de la inteligencia artificial ya se est\u00e1n poniendo en marcha en diferentes plataformas, como en los filtros de redes, los chats de ayuda, etc. <\/span><b>Google tambi\u00e9n ha implantado la AI en sus anuncios de AdWords<\/b><span style=\"font-weight: 400;\">. Este a\u00f1o los anuncios de texto cl\u00e1sico han pasado a mejor vida. Ahora los anuncios son din\u00e1micos o variables, adaptando su texto a las b\u00fasquedas de los usuarios o directamente cogen los copies de la web con la que se enlazan. Para tener este tipo de anuncios necesitas que tu aplicaci\u00f3n web est\u00e9 alojada en un servidor con GPU.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>2# \u00a1S\u00e9 aut\u00e9ntico, BeReal!\u00a0<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Una de las<\/span><b> tendencias en marketing para 2023<\/b><span style=\"font-weight: 400;\"> es apostar por <\/span><b>fotos m\u00e1s reales<\/b><span style=\"font-weight: 400;\"> y de ese modo escapar del postureo de las redes sociales. Apps, como por ejemplo <\/span><a href=\"https:\/\/bere.al\/en\"><span style=\"font-weight: 400;\">BeReal<\/span><\/a><span style=\"font-weight: 400;\">, ha llegado al p\u00fablico generando mucha curiosidad gracias a su elevado nivel de autenticidad. <\/span><b>Apostando por fotos reales y escapando del postureo de otras redes. <\/b><span style=\"font-weight: 400;\">Tambi\u00e9n en las pasarelas y marcas de moda cada vez se ven m\u00e1s modelos sali\u00e9ndose de los c\u00e1nones acostumbrados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed que para este 2023 aquellas marcas o personas que muestren su yo m\u00e1s aut\u00e9ntico, son las que m\u00e1s audiencia atraer\u00e1. <\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>3# Un mundo m\u00e1s sostenible<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Debido al gran aumento de los desastres naturales las personas est\u00e1n m\u00e1s concienciadas de que hay que <\/span><b>cuidar el medio ambiente<\/b><span style=\"font-weight: 400;\"> para as\u00ed frenar, de alg\u00fan modo, los efectos del cambio clim\u00e1tico. Est\u00e1 tendencia se ha convertido en un movimiento social.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>propuestas ECO<\/b><span style=\"font-weight: 400;\"> tienen un valor a\u00f1adido que pesa sobre muchas otras caracter\u00edsticas. Si quieres favorecer a tu marca debes tener en consideraci\u00f3n el cuidado del medioambiente con lo que a; <\/span><b>packaging, gesti\u00f3n de residuos, emisiones, materiales, consumo energ\u00e9tico, etc. <\/b><span style=\"font-weight: 400;\">se refiere. S\u00ed as\u00ed lo haces, tus clientes valorar\u00e1n positivamente tu marca.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>4# El regreso al trato personal<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Aunque las compras online est\u00e1n en alza,<\/span><b> los usuarios y posibles clientes vuelven a querer ver y probar el producto.<\/b><span style=\"font-weight: 400;\"> El cara a cara y el trato personal ganan valor despu\u00e9s de haber dejado atr\u00e1s una pandemia que nos oblig\u00f3 a quedarnos en casa incomunicados de todo el mundo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las<\/span><b> pop-up stores y los eventos presenciales<\/b><span style=\"font-weight: 400;\"> vuelven y este pr\u00f3ximo a\u00f1o se prev\u00e9n muchos y muy interesantes.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>5# El marketing inmediato<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><b>Aprovechar las modas y la viralizaci\u00f3n<\/b><span style=\"font-weight: 400;\"> de alg\u00fan tema para incluirlo en tus contenidos no es nuevo. Lo que s\u00ed lo es es hacerlo <\/span><b>al momento<\/b><span style=\"font-weight: 400;\"> Y eso es una tendencia de marketing que llega este 2023. Grandes marcas ya han empezado a<\/span><b> crear contenido espec\u00edfico justo en el momento en que sucede algo. <\/b><span style=\"font-weight: 400;\">Ya sea en la vida de alg\u00fan famoso como algo a nivel social.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta t\u00e9cnica requiere ser muy \u00e1gil e ingenioso-a para crear el contenido sobre el tema <\/span><b>viralizado lo m\u00e1s r\u00e1pido posible y as\u00ed poder aprovechar el tir\u00f3n <\/b><span style=\"font-weight: 400;\">(y las b\u00fasquedas sobre el tema).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, analicemos la famosa canci\u00f3n de Shakira con Bizarrap <\/span><b>\u201cMusic Sessions #53\u201d<\/b><span style=\"font-weight: 400;\"> canci\u00f3n llena de dardos a Piqu\u00e9, su ex-pareja. En menos de 18 horas desde su lanzamiento, la canci\u00f3n de Shakira alcanz\u00f3 las 37,4 millones de visualizaciones. Y en cuesti\u00f3n de horas <\/span><b>las redes se llenaron de marketing inmediato<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>6# V\u00eddeo y m\u00e1s v\u00eddeo<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Seguimos con una tendencia que empez\u00f3 a coger carrerilla en el 2022 y sigue subiendo puestos. <\/span><b>Videos cortos y en directo son los dos formatos que prevalecer\u00e1n este 2023<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los usuarios buscan la frescura y la inmediatez. El auge de los <\/span><b>TikToks, Reels de Instagram o Shorts de YouTube<\/b><span style=\"font-weight: 400;\"> son un buen ejemplo de ello.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tu marca se dirige a j\u00f3venes deja atr\u00e1s los contenidos est\u00e1ticos o con mucho texto, coge la c\u00e1mara y ponte a hacer v\u00eddeos.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>7# Presentar contenidos en diferentes plataformas<br \/>\n<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">Cada vez se lleva m\u00e1s la <\/span><b>transmedia<\/b><span style=\"font-weight: 400;\">, el<\/span><b> presentar contenidos en diferentes plataformas<\/b><span style=\"font-weight: 400;\">. Se estrena una pel\u00edcula en el cine ahora es cada vez m\u00e1s com\u00fan publicarlas en plataformas de pago tipo Netflix o HBO y hacer el estreno al mismo tiempo. El objetivo: <\/span><b>aumentar la audiencia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otro ejemplo son los podcast que ya no solo se suben en audio, ahora tambi\u00e9n se hacen en directo stream y luego se publica su v\u00eddeo en YouTube.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos son solo algunos ejemplos de c\u00f3mo <\/span><b>expandir tus contenidos a trav\u00e9s de las diferentes plataformas<\/b><span style=\"font-weight: 400;\"> disponibles.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>8# Marketing con influencers<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Esta es otra de las<\/span><b> tendencias en marketing para 2023<\/b><span style=\"font-weight: 400;\"> que se mantiene. Los <\/span><b>influencers <\/b><span style=\"font-weight: 400;\">marcan lo que se lleva en moda, alimentaci\u00f3n, viajes, aplicaciones, servicios, etc. En definitiva, si tu marca es recomendada por un influencer te aseguras repercusi\u00f3n medi\u00e1tica y clics a tu web.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>9# Realidad aumentada y metaverso<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Las <\/span><b>experiencias inmersivas en mundos virtuales<\/b><span style=\"font-weight: 400;\"> van a ser tendencia este 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tiendas virtuales, conciertos en escenarios simulados, <strong>viajar desde tu sof\u00e1 por rutas imaginarias o espacios imposibles<\/strong>&#8230;\u00a0<\/span><span style=\"font-weight: 400;\">\u00a1Las posibilidades de creaci\u00f3n son infinitas!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la realidad aumentada no solo este tipo de experiencias son posibles, sino aquellas que no necesitan un dispositivo especial. Simplemente apuntando tu m\u00f3vil hacia una zona puedes reconstruir un antiguo monumento o conseguir informaci\u00f3n del lugar, entre otras muchas aplicaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta es nuestra selecci\u00f3n de<strong> tendencias de marketing para este 2023<\/strong>. \u00bfA\u00f1adir\u00edas alguna al listado? \u00a1Te leemos en los comentarios!<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":27225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,5027,69],"tags":[],"yst_prominent_words":[362,536,3866,222,246,333,191],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",950,590,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-300x186.png",300,186,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-768x477.png",696,432,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",696,432,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",950,590,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",950,590,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",150,93,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",218,135,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",300,186,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",324,201,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",485,301,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",696,432,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",950,590,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",950,590,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-500x311.png",500,311,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-500x311.png",500,311,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-805x500.png",805,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1.png",950,590,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-500x311.png",500,311,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-940x400.png",940,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-1-177x142.png",177,142,true]},"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