{"id":27230,"date":"2023-03-02T10:55:09","date_gmt":"2023-03-02T09:55:09","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=27230"},"modified":"2023-02-20T09:55:37","modified_gmt":"2023-02-20T08:55:37","slug":"una-pop-up-store-puede-beneficiar-negocio-online","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/una-pop-up-store-puede-beneficiar-negocio-online\/","title":{"rendered":"Una pop-up Store puede beneficiar a tu negocio online"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h2>Una pop-up Store puede beneficiar a tu negocio online<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">\u00bfTe gusta la idea de tener una Tienda Temporal o pop-up store? Hay vida m\u00e1s all\u00e1 del mundo online y las<\/span><b> tiendas temporales<\/b><span style=\"font-weight: 400;\"> o <\/span><b>\u00a0pop-up stores<\/b><span style=\"font-weight: 400;\"> as\u00ed lo est\u00e1n demostrando. Vivimos en la era de la omnicanalidad y, por tanto, cualquier oportunidad que se nos presente, ya sea online o offline, se debe aprovechar. Por eso hoy os traemos una propuesta que muchas marcas est\u00e1n utilizando ya. Tal vez habr\u00e9is escuchado del<\/span><b> pop-up store de marcas tan conocidas como Adidas, Dior, Shein<\/b><span style=\"font-weight: 400;\">, incluso <\/span><b>Wallapop <\/b><span style=\"font-weight: 400;\">abri\u00f3 una tienda ef\u00edmera en Madrid como un experimento social para enfrentar a las personas a sus prejuicios ante los productos reutilizados.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">Si lo que buscas es llegar a tu p\u00fablico local de una ciudad o poblaci\u00f3n espec\u00edfica; realizar una acci\u00f3n impactante como abrir una<strong> pop-up store<\/strong> puede ser una buena soluci\u00f3n.\u00a0<\/span><\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Pero,\u00a0<\/span><span style=\"font-weight: 400;\">\u00bfqu\u00e9 es exactamente una pop-up store, y c<\/span>\u00f3mo puedes promocionarla? Si quieres saber la respuesta a todas estas preguntas \u00a1contin\u00faa leyendo!<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfQu\u00e9 es una pop-up store?<\/b><\/h2><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p><b>Una pop-up store<\/b> <b>es una tienda ef\u00edmera donde exponer tus productos por un tiempo determinado. <\/b><span style=\"font-weight: 400;\">Una versi\u00f3n reducida y offline de tu eCommerce que sirve para que conozcan tu marca a nivel local y para realizar acciones de marketing offline con fines concretos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El concepto es relativamente nuevo, y es como si pusieras un stand en una feria: la duraci\u00f3n es corta y los consumidores solo pueden comprar mientras dura el evento. Al igual que un stand en una feria la ubicaci\u00f3n es muy importante, pues lo mismo sucede con una pop-up store, <\/span><b>debes estudiar muy bien la locaci\u00f3n antes de instalarla<\/b><span style=\"font-weight: 400;\">. Pero no solo eso, hay otros puntos a tener en cuenta para saber si realmente te sale a cuenta la inversi\u00f3n que una tienda temporal conlleva. Veamos algunos puntos a considerar:\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>1. Define el prop\u00f3sito de la tienda<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Para montar una pop-up store debes haber pensado de antemano qu\u00e9 objetivos quieres\u00a0 alcanzar. Definirlos bien te permitir\u00e1 planificar los pasos a realizar para cumplirlos. Entre las metas que podr\u00edas ponerte est\u00e1n:\u00a0<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Aumentar las ventas.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Hacer m\u00e1s visible tu marca. <\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Incrementar el engagement.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Hacer lanzamientos de productos o de nuevas funciones, ediciones limitadas, etc.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>2. Establecer un l\u00edmite en la inversi\u00f3n<br \/>\n<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">L\u00f3gicamente, <strong>no ser\u00eda una buena idea invertir todo tu capital en la tienda temporal<\/strong>. Nuestra sugerencia es que definas un presupuesto y te ajustes a \u00e9l. Deber\u00e1s hacer una investigaci\u00f3n de lo que necesitar\u00e1s comprar o alquilar. Tienes que ver si est\u00e1 a tu alcance el montar y desmontar la tienda. Y si es posible, deja algo para los imprevistos y gastos inesperados, que tienden a ocurrir.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>3. Encuentra la ubicaci\u00f3n ideal<\/b><\/h3>\n<p>&nbsp;<\/p><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">La ubicaci\u00f3n es un factor determinante para tener \u00e9xito con una pop-up store. Y debe cumplir con dos criterios:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Debe estar <strong>cerca de tu p\u00fablico objetivo<\/strong>. No solo importa que la zona sea sea concurrida sino que debes asegurarte de que por all\u00ed camine y\/o conduzca tu audiencia.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\"><strong>Servicios necesarios.<\/strong> El espacio que alquiles para la pop-up debe tener las dimensiones correctas, contar con los servicios necesarios, cumplir con las normas de seguridad y sanitarias locales, etc. <\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Recuerda que <strong>la experiencia de compra es un must<\/strong> tanto en el mundo online como offline. <\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>4. Dise\u00f1ar tu pop-up store<br \/>\n<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\"><strong>El dise\u00f1o del espacio<\/strong> que vas a utilizar para tu tienda temporal es fundamental para que tengas \u00e9xito. Por ello debes tener en cuenta factores est\u00e9ticos siguiendo las t\u00e9cnicas del visual merchandising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, los elementos que uses \u2014muebles, iluminaci\u00f3n, anuncios\u2014 deben ajustarse al presupuesto que estipulaste. <\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>5. Determina la duraci\u00f3n de la tienda<br \/>\n<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Por definici\u00f3n, una pop-up store es temporal, por lo tanto, <\/span><b>es b\u00e1sico que sepas cu\u00e1nto tiempo quieres que est\u00e9 activa<\/b><span style=\"font-weight: 400;\">. Algunos factores que te ayudar\u00e1n a determinarlo son los siguientes: <\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Tus prop\u00f3sitos u objetivos.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">El presupuesto.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">La ubicaci\u00f3n, ya que pueden aplicar limitaciones para este tipo de tiendas.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Si va a ser est\u00e1tica o planeas moverla a varias ubicaciones.\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>Consejos para promocionar tu pop-up store<\/b><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-11\"><p><span style=\"font-weight: 400;\">Igual que con tu tienda online, la pop-up store debe trabajarse con estrategias de marketing. A continuaci\u00f3n te daremos 3 consejos para promocionarla de manera efectiva.<\/span><\/p>\n<h3><b>1. Difusi\u00f3n online y offline<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Para hacer publicidad GRATUITA puedes usar acciones online y offline.\u00a0<\/span><\/p>\n<p><b>Acciones Online:\u00a0<\/b><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-4\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Puedes <\/span><b>valerte de tu eCommerce para anunciar tu proyecto<\/b><span style=\"font-weight: 400;\"> de pop-up store mostrando<\/span><b> un anuncio en la home.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Utiliza las<\/span><b> redes sociales. <\/b>Puedes incluso poner<b> anuncios de pago en diferentes plataformas <\/b>para que llegue a m\u00e1s personas.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">No te olvides del <\/span><b>email marketing<\/b><span style=\"font-weight: 400;\">, y env\u00eda una newsletter para dar a conocer la acci\u00f3n a los suscriptores de la zona.\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-12\"><p><b>Acciones Offline:\u00a0<\/b><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-5\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Utiliza los <\/span><b>medios tradicionales<\/b><span style=\"font-weight: 400;\"> como <\/span><b>carteles, buzoneo.\u00a0<\/b><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">La radio. Utiliza <\/span><b>cadenas de radio locales<\/b><span style=\"font-weight: 400;\"> para publicitar tu tienda online.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><span style=\"font-weight: 400;\">Los <\/span><b>banners, banderolas, t\u00f3tems y pancartas<\/b><span style=\"font-weight: 400;\"> siguen siendo \u00fatiles para la publicidad. Y si los ubicas cerca del lugar donde podr\u00e1s la tienda temporal ser\u00e1 mejor todav\u00eda. La radio tambi\u00e9n puede serte \u00fatil. Analiza si en cierta localidad podr\u00eda ser viable un anuncio radial.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-13\"><p><span style=\"font-weight: 400;\">Utilizando este tipo de publicidad atraer\u00e1s a m\u00e1s clientes.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-8{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-8 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-8{width:100% !important;order : 0;}.fusion-builder-column-8 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-8 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>2. Marketing de influencers<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-14\"><p><span style=\"font-weight: 400;\">Otra manera de publicitar tu tienda temporal es utilizando el<\/span><b> marketing de influencers. <\/b><span style=\"font-weight: 400;\">Es una buena forma de llegar a m\u00e1s personas a trav\u00e9s de ellos, pero no siempre es barato. Todo depender\u00e1 de a quien elijas y del presupuesto que tengas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eso s\u00ed, debes buscar aquellos influencers que generen contenido relacionado con tu mercado o nicho, o los que lleguen a la misma audiencia que t\u00fa. Te ser\u00e1n \u00fatiles tanto <\/span><b>para la difusi\u00f3n como para dar referencias y recomendaciones de tu marca<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-9{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-9 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-9{width:100% !important;order : 0;}.fusion-builder-column-9 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-9{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h3 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>3. Blogs y prensa<\/b><\/h3><\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-15\"><p><span style=\"font-weight: 400;\">Los <\/span><strong>blogs<\/strong><span style=\"font-weight: 400;\"> son buena idea para publicitar tu tienda. As\u00ed como los <strong>peri\u00f3dicos y revistas f\u00edsicas<\/strong> que m\u00e1s leen las personas donde montar\u00e1s tu pop-up store. Otra opci\u00f3n son las<strong> notas de prensa<\/strong>, ya que <\/span>muchos prefieren consumir contenido en forma de noticia en lugar de publicidad<span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-10{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-10 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-10{width:100% !important;order : 0;}.fusion-builder-column-10 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-10{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-10{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-10 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><h3><b>Conclusi\u00f3n<\/b><\/h3><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-16\"><p><span style=\"font-weight: 400;\">Tener una <strong>pop-up store<\/strong> puede ser una forma ingeniosa y novedosa de llegar al consumidor m\u00e1s local, de ese modo pueden conocerte mejor a ti y a tu producto. Por ello, si est\u00e1s pensando en montar tu<strong> tienda temporal,<\/strong> repasa todos los consejos que te hemos dado en este art\u00edculo y dise\u00f1a tu pop-up store antes que tu competencia lo haga.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aporta un valor diferencial a tu marca, innova\u00a0 y consigue destacar por encima de tu competencia. Tu negocio te lo agradecer\u00e1.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-11{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-11 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-11{width:100% !important;order : 0;}.fusion-builder-column-11 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-11{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":27231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,65,69],"tags":[],"yst_prominent_words":[230,246,2180,127,238,119],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",950,590,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-300x186.png",300,186,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-768x477.png",696,432,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",696,432,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",950,590,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",950,590,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",150,93,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",218,135,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",300,186,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",324,201,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",485,301,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",696,432,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",950,590,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",950,590,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-500x311.png",500,311,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-500x311.png",500,311,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-805x500.png",805,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2.png",950,590,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-500x311.png",500,311,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-940x400.png",940,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/02\/Las-tendencias-en-Marketing-para-2023-que-debes-poner-en-practica-2-177x142.png",177,142,true]},"uagb_a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PrestaShop","link":"https:\/\/pre8.4addictic.com\/4addictic\/category\/blog\/tienda-online-prestashop\/"}},"tags_names":[],"comments_number":"0","_links":{"self":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/27230"}],"collection":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/comments?post=27230"}],"version-history":[{"count":7,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/27230\/revisions"}],"predecessor-version":[{"id":27239,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/posts\/27230\/revisions\/27239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/media\/27231"}],"wp:attachment":[{"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/media?parent=27230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/categories?post=27230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/tags?post=27230"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/pre8.4addictic.com\/4addictic\/wp-json\/wp\/v2\/yst_prominent_words?post=27230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}