{"id":27257,"date":"2023-03-16T12:00:01","date_gmt":"2023-03-16T11:00:01","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=27257"},"modified":"2023-03-17T09:30:20","modified_gmt":"2023-03-17T08:30:20","slug":"las-resenas-google-imprescindible-cualquier-negocio","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/las-resenas-google-imprescindible-cualquier-negocio\/","title":{"rendered":"Las rese\u00f1as de Google, un imprescindible para cualquier negocio"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h2>Las rese\u00f1as de Google, un imprescindible para cualquier negocio<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Dime si haces lo siguiente:\u00a0<\/span><span style=\"font-weight: 400;\">Antes de contratar un servicio o de ir a un restaurante <\/span><b>miras antes las rese\u00f1as de Google que otros han dejado sobre ese sitio<\/b><span style=\"font-weight: 400;\">, \u00bfs\u00ed o no?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pues yo tengo que decirte que s\u00ed, que lo hago, sobre todo cada vez que tengo que ir a un restaurante, pero no soy la \u00fanica. Las <\/span><b>valoraciones<\/b><span style=\"font-weight: 400;\"> que otras personas dejan son importantes para la toma de decisiones. Pueden hacer decantar, o no, la balanza de la venta.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p>Las <b>rese\u00f1as en Google generan confianza<\/b><span style=\"font-weight: 400;\">. Por ese motivo, si cuentas con un negocio es importante que aparezcas en Google pero tambi\u00e9n que tengas rese\u00f1as. Cuanto m\u00e1s te acerques a las 5 estrellas mejor.\u00a0<\/span><\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Repasemos juntos qu\u00e9 puedes hacer para conseguir <\/span><b>rese\u00f1as positivas en Google<\/b><span style=\"font-weight: 400;\"> que impulsen los resultados de tu negocio. \u00a1Vamos a verlo!<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>Las rese\u00f1as de Google \u00bfqu\u00e9 son y para qu\u00e9 sirven?<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Las<\/span><b> rese\u00f1as de Google<\/b><span style=\"font-weight: 400;\"> son valoraciones que pueden dejar los usuarios y van de 1 a 5 estrellas. Tambi\u00e9n se puede a\u00f1adir un comentarios si se quiere justificar esa puntuaci\u00f3n. Estas rese\u00f1as se hacen desde el buscador de Google en el apartado \u201cGoogle Business Profile\u201d de la empresa en cuesti\u00f3n.\u00a0\u00a0<\/span><\/p>\n<h3><b>\u00bfQui\u00e9n puede dejar rese\u00f1as en Google?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Cualquier persona puede dejar una<\/span><b> rese\u00f1a en Google<\/b><span style=\"font-weight: 400;\">, pero las contribuciones de los Local Guides son especialmente relevantes, tanto para los usuarios como para Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los \u201cLocal Guides\u201d o gu\u00edas locales son personas que de manera bastante continua van compartiendo opiniones, fotos, verifican informaci\u00f3n de Google Maps y a cambio reciben puntos y cuando llevan muchas rese\u00f1as acumuladas, pueden recibir peque\u00f1as recompensas por su colaboraci\u00f3n. As\u00ed que son muchos los particulares que se han apuntado al programa de Local Guide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>rese\u00f1as de Google<\/b><span style=\"font-weight: 400;\"> tienen como objetivo aportar a otras personas una visi\u00f3n r\u00e1pida de las fortalezas y debilidades de un negocio. Si tienes tu propia empresa, lo ideal es que tengas muchas buenas rese\u00f1as y de forma recurrente.<\/span><\/p>\n<h3><b>Rese\u00f1as de Google y Social Proof<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La clave de las <\/span><b>rese\u00f1as de Google<\/b><span style=\"font-weight: 400;\"> es la confianza que aporta la Prueba Social o el Social Proof. Seg\u00fan el psic\u00f3logo Robert Cialdini, dice que <\/span><i><span style=\"font-weight: 400;\">las personas<\/span><\/i><b><i> tendemos a dar por v\u00e1lido lo que hace la mayor\u00eda<\/i><\/b><span style=\"font-weight: 400;\">. De ah\u00ed que <\/span><b>cuando vemos \u201clos productos m\u00e1s vendidos\u201d ya los miramos con otros ojos, porque \u201cpor algo ser\u00e1, si lo compra todo el mundo\u201d<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y de igual manera, ocurre con las rese\u00f1as. Si vemos rese\u00f1as positivas de un negocio, queremos saber m\u00e1s. Si, por el contrario, son negativas, lo descartamos al instante.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfPara qu\u00e9 sirven las rese\u00f1as de Google?<br \/>\n<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><h3><b>1# Acelera el funnel de conversi\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lo primero que se suele hacer cuando queremos comprar un producto o servicio es informarnos, valorar alternativas, mirar los comentarios de otros\u2026 Si la tienda online tiene muchas rese\u00f1as positivas, puede que dejemos de buscar y de comparar. Llegando a la siguiente fase: la decisi\u00f3n.\u00a0<\/span><\/p>\n<h3><b>2# B\u00fasquedas directas gracias a las rese\u00f1as de Google<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si una persona encuentra<\/span><b> buenas rese\u00f1as sobre tu negocio<\/b><span style=\"font-weight: 400;\">, es probable que en vez de seguir buscando, escriba directamente el nombre de tu empresa en el buscador. Eso te ayudar\u00e1 respecto a tu competencia.\u00a0<\/span><\/p>\n<h3><b>3# Conoces mejor a tu buyer persona<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No solo tus rese\u00f1as son importantes, tambi\u00e9n las de tu competencia.\u00a0 Las rese\u00f1as que ellos obtengan puede ser una fuente muy valiosa de informaci\u00f3n para mejorar tu negocio. Gracias a esas rese\u00f1as a tu competencia podr\u00e1s detectar las necesidades de tus clientes potenciales, las debilidades y fortalezas de tu negocio, etc. A partir de las<\/span><b> rese\u00f1as de Google <\/b><span style=\"font-weight: 400;\">puedes detectar carencias y oportunidades que debes trabajar para <\/span><b>ganarte el benepl\u00e1cito de tu buyer persona<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>4# Mejora tu posicionamiento y la visibilidad de tu negocio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>rese\u00f1as de Google tambi\u00e9n te pueden ayudar a mejorar tu posici\u00f3n dentro del buscador de Google.<\/b><span style=\"font-weight: 400;\"> \u00bfC\u00f3mo? Si Google detecta que un negocio recibe un elevado n\u00famero de reviews, entiende que es relevante para sus usuarios, y por ende, lo posiciona mejor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las <\/span><b>reviews tambi\u00e9n ayudan con el SEO local<\/b><span style=\"font-weight: 400;\">, es decir, favorecen tu posicionamiento cuando las b\u00fasquedas son geolocalizadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tienes un perfil de empresa optimizado, y buenas rese\u00f1as, tendr\u00e1s muchas posibilidades de aparecer en el Pack Local de Google, una secci\u00f3n especial de las SERP en la que aparecen destacados tres resultados locales.<\/span><\/p>\n<h3><b>5# Es econ\u00f3mico<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Conseguir <\/span><b>rese\u00f1as de Google no requiere ning\u00fan tipo de inversi\u00f3n<\/b><span style=\"font-weight: 400;\">. Es m\u00e1s cuesti\u00f3n de estrategia y de dinamizaci\u00f3n.\u00a0<\/span><\/p>\n<h3><b>6# Refuerza tu branding\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si tu empresa tiene buenas reviews, ante dos empresas que ofrecen el mismo producto, <\/span><b>la persona se decantar\u00e1 por aquella que tiene mejores valoraciones<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfC\u00f3mo conseguir rese\u00f1as de Google de los clientes?<br \/>\n<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">Hay diferentes maneras de obtener rese\u00f1as por parte de tus clientes. Estas son algunas opciones:\u00a0<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Pide rese\u00f1as a tus clientes. <\/b><span style=\"font-weight: 400;\">Sobre todo, cuando la compra o el servicio es reciente y est\u00e1n satisfechos.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Crea un link directo de rese\u00f1as. <\/b><span style=\"font-weight: 400;\">Crea una URL directa a tu p\u00e1gina de rese\u00f1as e ins\u00e9rtala en tu: web, redes sociales, etc.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Ofrece incentivos. <\/b><span style=\"font-weight: 400;\">Aunque a veces un cliente est\u00e9 satisfecho, no siempre deja rese\u00f1a. Ofr\u00e9cele alg\u00fan tipo de incentivo a cambio de su valoraci\u00f3n.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Email marketing. <\/b><span style=\"font-weight: 400;\">El email marketing es una excelente manera de llegar a la bandeja de entrada de tu cliente. Redacta un correo agradeciendo su compra y pide que comparta su experiencia para que otras personas puedan verlo.\u00a0<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Directamente desde tu e-commerce. <\/b><span style=\"font-weight: 400;\">Incluye en tu web o en la ficha de producto un bloque en el que se visualicen tus rese\u00f1as de Google.\u00a0<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>Y si no te gusta una rese\u00f1a, \u00bfla puedes eliminar? <\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">No podr\u00e1s eliminar nada. <\/span><b>Solo Google se encarga de eliminar valoraciones<\/b><span style=\"font-weight: 400;\"> donde se detecten datos personales, comentarios agresivos o racistas.Tambi\u00e9n Google puede eliminar un comentario si detecta manipulaci\u00f3n o fraude en la valoraci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero entonces \u00bfqu\u00e9 pasa si recibes rese\u00f1as falsas, malintencionadas? \u00bfQu\u00e9 puedes hacer al respecto? Ve\u00e1moslo.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>\u00bfC\u00f3mo se gestiona una mala rese\u00f1a de un cliente?<br \/>\n<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">Hay muchas razones por las que puedes <\/span><b>recibir una mala rese\u00f1a<\/b><span style=\"font-weight: 400;\">, porque la experiencia de compra no ha sido satisfactoria en alg\u00fan aspecto, o por mala fe. La manera en <\/span><b>c\u00f3mo la gestiones es lo que te puede ayudar a quedar bien<\/b><span style=\"font-weight: 400;\"> con ese cliente y con todos los que vengan detr\u00e1s.<\/span><\/p>\n<h3><b>Una rese\u00f1a falsa o hecha con mala fe\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si recibes una <\/span><b>rese\u00f1a falsa<\/b><span style=\"font-weight: 400;\">, desproporcionada o malintencionada<\/span><b>, puedes denunciarla <\/b><span style=\"font-weight: 400;\">ante Google, y exponer las razones de tu reclamaci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello tienes que hacer clic en los tres puntos de la parte superior derecha y elegir la opci\u00f3n \u201c<\/span><b>Denunciar<\/b><span style=\"font-weight: 400;\">\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google analizar\u00e1 tu solicitud y argumentos y decidir\u00e1 si procede o no la eliminaci\u00f3n de la review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">*<\/span><b>Puedes pedirle a gente de tu entorno que tambi\u00e9n denuncien el comentario, porque Google tiene en cuenta el n\u00famero de solicitudes.<\/b><\/p>\n<h3><b>Rese\u00f1as negativas de clientes insatisfechos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lo primero que has de hacer es responder a la rese\u00f1a dando explicaciones o pidiendo disculpas, dependiendo como sea la rese\u00f1a.\u00a0<\/span><\/p>\n<p><b>*Reconocer los errores demuestra honestidad<\/b><span style=\"font-weight: 400;\">, <\/span><b>que te comprometes con tus clientes y que quieres seguir mejorando.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Una rese\u00f1a negativa bien gestionada, puede convertir a un cliente descontento en un cliente fiel, y genera confianza ante terceros.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h1 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>Conclusi\u00f3n\u00a0<\/b><\/h2><\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p><span style=\"font-weight: 400;\">El poder de las<strong> rese\u00f1as de Google<\/strong> est\u00e1 muy valorado. El 90% de los usuarios acuden a ellas antes de comprar un producto o servicio. Es <strong>gratuito<\/strong> y es <strong>sin\u00f3nimo<\/strong> <strong>de confianza y seguridad<\/strong> en la decisi\u00f3n de compra. Por tanto, \u00a1no pueden faltar en tu tienda online!\u00a0<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":27258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yst_prominent_words":[489,231,474,119],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",950,590,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-300x186.png",300,186,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-768x477.png",696,432,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",696,432,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",950,590,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",950,590,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",150,93,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",218,135,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",300,186,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",324,201,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",485,301,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",696,432,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",950,590,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",950,590,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-500x311.png",500,311,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-500x311.png",500,311,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-805x500.png",805,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google.png",950,590,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-500x311.png",500,311,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-940x400.png",940,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/03\/Las-resenas-de-Google-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania 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