{"id":27360,"date":"2023-04-20T12:00:57","date_gmt":"2023-04-20T11:00:57","guid":{"rendered":"https:\/\/www.4addictic.com\/?p=27360"},"modified":"2023-04-20T09:54:58","modified_gmt":"2023-04-20T08:54:58","slug":"como-realizar-un-estudio-de-mercado-efectivo-para-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/pre8.4addictic.com\/4addictic\/como-realizar-un-estudio-de-mercado-efectivo-para-tu-ecommerce\/","title":{"rendered":"\u00bfC\u00f3mo realizar un estudio de mercado efectivo para tu eCommerce?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: left top;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-stretch\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h2>\u00bfC\u00f3mo realizar un estudio de mercado efectivo para tu eCommerce?<\/h2>\n<\/div><div class=\"fusion-separator\" style=\"align-self: flex-start;margin-right:auto;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:#cc0052;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Si est\u00e1s pensando en lanzar tu propio eCommerce, una de las primeras cosas que debes hacer es realizar un estudio de mercado para <a href=\"\/?p=27007\" target=\"_blank\" rel=\"noopener\">evaluar la viabilidad de tu negocio<\/a>. Este procedimiento es imprescindible. Sobre todo cuando est\u00e1s dando tus primeros pasos y necesitas otear el horizonte y conocer si es rentable iniciar tu proyecto.<br \/>\nPor ello, en este art\u00edculo hablaremos acerca de qu\u00e9 es un estudio de mercado y veremos, paso a paso, en qu\u00e9 consiste.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center fusion-no-small-visibility\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-center fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa fa-quote-left circle-yes fusion-animated\" style=\"font-size:26.4px;line-height:50.8px;height:52.8px;width:52.8px;border-width:1px;align-self:center;\" data-animationType=\"fadeInDown\" data-animationDuration=\"0.8\" data-animationOffset=\"100%\"><\/i><style>i.fb-icon-element.fontawesome-icon.fb-icon-element-1{ color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}i.fb-icon-element.fontawesome-icon.fb-icon-element-1:hover { color: #9aa2ac; background-color: #ffffff; border-color: #e2e7ed;}<\/style><div class=\"fusion-testimonials clean fusion-testimonials-1 testimonialBlog\" data-random=\"0\" data-speed=\"4000\"><style type=\"text\/css\">#fusion-testimonials-1 a{border-color:#747474;}#fusion-testimonials-1 a:hover, #fusion-testimonials-1 .activeSlide{background-color: #747474;}.fusion-testimonials.clean.fusion-testimonials-1 .author:after{border-top-color:#f6f6f6 !important;}<\/style><div class=\"reviews\"><div class=\"review no-avatar\"><blockquote class=\"testimonials-shortcode-blockquote\"><q style=\"background-color:#f6f6f6;color:#747474;\" class=\"fusion-clearfix\">\n<p><em>Al menos una vez cada a\u00f1o es necesario realizar un estudio de mercado, que te permita actualizar tus conocimientos sobre el sector en el que trabajas, competencia, clientes y nuevos<a href=\"\/?p=24839\" target=\"_blank\" rel=\"noopener\"> nichos de mercado<\/a> que pueden explotarse.<\/em><\/p>\n<\/q><\/blockquote><div class=\"author\" style=\"color:#747474;\"><span class=\"company-name\"><\/span><\/div><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p>Pero eso no es todo, tambi\u00e9n veremos c\u00f3mo crear una estrategia de este tipo para tu negocio Online, que pueda complementar lo que ser\u00e1 tu futuro plan de marketing digital.<br \/>\nQueda fuera de duda que contratar a profesionales es tambi\u00e9n una garant\u00eda, si quieres obtener resultados claros y fiables.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.28%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">\u00bfQu\u00e9 es un estudio de mercado?<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Un<\/span><b> estudio de mercado<\/b><span style=\"font-weight: 400;\"> es una investigaci\u00f3n que se realiza para obtener informaci\u00f3n detallada y relevante sobre un mercado espec\u00edfico. El objetivo del estudio de mercado es <\/span><b>recopilar informaci\u00f3n sobre los consumidores, competidores, tendencias del mercado, oportunidades y amenazas<\/b><span style=\"font-weight: 400;\">, para ayudar a las empresas a tomar decisiones informadas sobre la comercializaci\u00f3n de un producto o servicio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un<\/span><b> estudio de mercado<\/b><span style=\"font-weight: 400;\"> puede incluir la realizaci\u00f3n de <\/span><b>encuestas, entrevistas, grupos focales, an\u00e1lisis de datos de ventas<\/b><span style=\"font-weight: 400;\">, an\u00e1lisis de tendencias de la industria y de la competencia, y cualquier otra t\u00e9cnica que permita recopilar informaci\u00f3n \u00fatil. El resultado del estudio de mercado es un informe detallado que presenta la informaci\u00f3n recopilada, el an\u00e1lisis y las recomendaciones basadas en los resultados del estudio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los estudios de mercado son especialmente importantes para las empresas que quieren lanzar un nuevo producto o servicio, expandir sus operaciones, entrar en nuevos mercados, o enfrentarse a la competencia cada vez m\u00e1s intensa. Tambi\u00e9n es una herramienta valiosa para ayudar a las empresas a tomar decisiones informadas y minimizar el riesgo de fracaso en un mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Antes de poner el estudio en marcha, debes poner \u00abencima de la mesa\u00bb todo aquello que pretendes vender y saber qui\u00e9nes son los interlocutores principales de tu sector.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">\u00bfC\u00f3mo ayudar\u00e1 un estudio de mercado a tu negocio?<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Realizar un <\/span><b>estudio de mercado <\/b><span style=\"font-weight: 400;\">puede ser muy beneficioso para tu empresa ya que te ayudar\u00e1 a mantener una ventaja competitiva en el mercado. Al conocer mejor a tu p\u00fablico objetivo, la competencia y las tendencias del mercado, podr\u00e1s tomar decisiones m\u00e1s informadas y adaptarte r\u00e1pidamente a los cambios del mercado. Algunas de las ventajas que puedes obtener a trav\u00e9s de un estudio de mercado son:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-1\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Flexibilidad<\/b><span style=\"font-weight: 400;\">: Al tener una mejor comprensi\u00f3n del mercado, podr\u00e1s adaptarte m\u00e1s f\u00e1cilmente a los cambios y tendencias, lo que te permitir\u00e1 ajustar tu estrategia de manera oportuna y eficaz.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Fortaleza empresarial<\/b><span style=\"font-weight: 400;\">: Al conocer tu mercado, podr\u00e1s tomar decisiones m\u00e1s s\u00f3lidas y asegurar tu posici\u00f3n en el mercado, lo que te permitir\u00e1 mantener y aumentar tu cuota de mercado.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Reactividad<\/b><span style=\"font-weight: 400;\">: Al estar al tanto de las acciones de tu competencia, podr\u00e1s reaccionar r\u00e1pidamente y tomar medidas para mantener o mejorar tu posici\u00f3n en el mercado.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Identificaci\u00f3n de oportunidades<\/b><span style=\"font-weight: 400;\">: Un estudio de mercado tambi\u00e9n te permitir\u00e1 identificar nuevas oportunidades de negocio, lo que te permitir\u00e1 ampliar tu cartera de productos o servicios y crecer en el mercado.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><h2><b>7 pasos para realizar un efectivo estudio de mercado para tu eCommerce<\/b><\/h2><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">A continuaci\u00f3n, te mostramos los pasos para realizar un estudio de mercado efectivo para tu eCommerce:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-2\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Define tu p\u00fablico objetivo: <\/b><span style=\"font-weight: 400;\">Es importante que identifiques a las personas que podr\u00edan estar interesadas en comprar tus productos. Define su edad, g\u00e9nero, nivel socioecon\u00f3mico, intereses, etc. Esto te ayudar\u00e1 a adaptar tu oferta a sus necesidades.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Analiza a tu competencia: <\/b><span style=\"font-weight: 400;\">Identifica a tus principales competidores y analiza sus fortalezas y debilidades. F\u00edjate en su oferta, precios, calidad de productos y servicios, estrategias de marketing, etc.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Investiga el mercado: <\/b><span style=\"font-weight: 400;\">Analiza las tendencias del mercado en el que vas a operar. F\u00edjate en el crecimiento del sector, la evoluci\u00f3n de las ventas online, las expectativas de los consumidores, etc.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Define tu propuesta de valor: <\/b><span style=\"font-weight: 400;\">A partir de la informaci\u00f3n recopilada en los puntos anteriores, define tu propuesta de valor. Es decir, aquello que te diferencia de tus competidores y que hace que los consumidores elijan tu eCommerce en lugar de otro.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Eval\u00faa la demanda: <\/b><span style=\"font-weight: 400;\">Es importante que sepas si hay demanda suficiente para los productos que quieres vender. Realiza encuestas a tu p\u00fablico objetivo, analiza el volumen de b\u00fasquedas en Google, revisa las opiniones de los consumidores en redes sociales y tiendas online, etc.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Analiza los costos y precios:<\/b><span style=\"font-weight: 400;\"> Define los costos de producci\u00f3n, almacenamiento, env\u00edo, marketing, etc. y fija un precio que te permita obtener un margen de beneficio adecuado.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Dise\u00f1a una estrategia de marketing: <\/b><span style=\"font-weight: 400;\">A partir de la informaci\u00f3n recopilada en los puntos anteriores, dise\u00f1a una estrategia de marketing efectiva que te permita dar a conocer tu eCommerce a tu p\u00fablico objetivo.<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\">Ejemplo de estudio de mercado de la competencia<\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">Imagina, por ejemplo, que tienes una empresa y quieres analizar a tu competencia. \u00bfQu\u00e9 hacer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Debes mirar 2 puntos:<\/span><\/p>\n<\/div><ul class=\"fusion-checklist fusion-checklist-3\" style=\"font-size:14px;line-height:23.8px;\"><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Competencia directa<\/b><span style=\"font-weight: 400;\">: otra empresa de tu mismo sector. Un competidor directo es aquel que ofrece productos iguales o sustitutivos a los tuyos.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\"><span style=\"height:23.8px;width:23.8px;margin-right:9.8px;\" class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa fa-check\" style=\"color:#6796bf;\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\" style=\"margin-left:33.6px;\">\n<p><b>Competencia indirecta<\/b><span style=\"font-weight: 400;\">: una empresa de productos parecidos. La competencia directa tambi\u00e9n debes estudiarla, uno porque pueden ayudarte a conocer mejor el mercado, y dos porque puede ser un sujeto a tener en cuenta para alianzas estrat\u00e9gicas.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 indicadores puedes utilizar para estudiar a tu competencia?<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-9\"><h4><b>1. Pon alertas<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Una forma f\u00e1cil de estudiar a tu competencia es mediante listas de palabras clave elaboradas en el \u2018PASO 2\u2019 en Google y ver los resultados que devuelve, tanto de posicionamiento org\u00e1nico como de anuncios pagados <\/span><strong>Google Ads.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Introduce una <\/span><b>alerta para keywords<\/b><span style=\"font-weight: 400;\"> y s\u00edguelas a lo largo del tiempo, para conocer a todas las empresas relacionadas con ellas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esto puedes hacerlo de manera f\u00e1cil y gratuita con <\/span><a href=\"https:\/\/www.google.es\/alerts\"><span style=\"font-weight: 400;\">Google Alertas<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<h4><b>2. Suscr\u00edbete a todas las Webs de tu competencia<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Los blogs y sitios corporativos de tu sector, con casi toda seguridad, deber\u00e1n tener secciones para captaci\u00f3n de leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es tu oportunidad para poder suscribirte y conocer qu\u00e9 contenidos difunden en sus newsletters semanal o mensualmente.<\/span><\/p>\n<h4><b>3. Utiliza la herramienta Alexa<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u00c9sta es totalmente gratuita y te aportar\u00e1 much\u00edsima informaci\u00f3n para tu estudio de mercado, como:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Popularidad de tus competidores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compromiso de sus lectores o visitas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Datos demogr\u00e1ficos de su p\u00fablico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visitas que reciben por pa\u00edses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Palabras clave que la gente asocia a ellos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estructura de linkbuilding que utiliza.<\/span><\/li>\n<\/ul>\n<h4><b>4. Utiliza la p\u00e1gina Axesor para obtener datos financieros de tus rivales<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Gracias a la informaci\u00f3n que aporta <\/span><a href=\"https:\/\/www.axesor.es\/\"><span style=\"font-weight: 400;\">este portal Web<\/span><\/a><span style=\"font-weight: 400;\"> sobre empresas del sector de tu inter\u00e9s, podr\u00e1s conocer algunas \u00abpinceladas\u00bb acerca de su estado financiero.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviamente, no te dan muchos detalles, pero tendr\u00e1s una idea general, la cual podr\u00e1s agregar a tu estrategia para as\u00ed tomar decisiones con calma.<\/span><\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:0px!important;margin-bottom:31px!important;}}<\/style><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><h2 class=\"title-heading-left\" style=\"margin:0;\"><b>Conclusi\u00f3n<\/b><\/h2><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-10\"><p>Realizar un<strong> estudio de mercado efectivo<\/strong> es clave para el \u00e9xito de cualquier eCommerce. En este art\u00edculo hemos compartido varios consejos y estrategias para ayudarte a realizar un estudio de mercado efectivo, desde la definici\u00f3n de tu mercado objetivo hasta la recopilaci\u00f3n de datos y an\u00e1lisis de la competencia.<\/p>\n<p>Es importante recordar que el \u00e9xito de un eCommerce depende en gran medida de tu capacidad para<strong> identificar y satisfacer las necesidades y deseos de tus clientes<\/strong>. Por lo tanto, un estudio de mercado bien ejecutado te ayudar\u00e1 a tomar decisiones informadas sobre tu negocio, desde la selecci\u00f3n de productos hasta la estrategia de marketing y publicidad.<\/p>\n<p>Recuerda que realizar un estudio de mercado no es un proceso \u00fanico, sino que debe ser constante para poder adaptarse a las cambiantes necesidades del mercado y de tus clientes. Con el tiempo, los datos recopilados pueden ayudarte a optimizar tu estrategia y a tomar decisiones m\u00e1s inteligentes para el crecimiento y \u00e9xito de tu eCommerce.<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":27361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[59,69],"tags":[],"yst_prominent_words":[1359],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",950,590,false],"thumbnail":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-150x150.png",150,150,true],"medium":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-300x186.png",300,186,true],"medium_large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-768x477.png",696,432,true],"large":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",696,432,false],"1536x1536":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",950,590,false],"2048x2048":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",950,590,false],"td_150x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",150,93,false],"td_218x150":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",218,135,false],"td_300x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",300,186,false],"td_324x400":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",324,201,false],"td_485x360":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",485,301,false],"td_696x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",696,432,false],"td_1068x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",950,590,false],"td_1920x0":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",950,590,false],"the_grid_size1":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-500x311.png",500,311,true],"the_grid_size2":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-500x311.png",500,311,true],"the_grid_size3":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-805x500.png",805,500,true],"the_grid_size4":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado.png",950,590,false],"the_grid_size5":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-500x311.png",500,311,true],"portfolio-full":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-940x400.png",940,400,true],"portfolio-one":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-540x272.png",540,272,true],"portfolio-two":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-460x295.png",460,295,true],"portfolio-three":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-300x214.png",300,214,true],"portfolio-five":["https:\/\/pre8.4addictic.com\/4addictic\/wp-content\/uploads\/2023\/04\/\u00bfComo-realizar-un-estudio-de-mercado-177x142.png",177,142,true]},"uagb_author_info":{"display_name":"Melania 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