SWITZERLAND FLY TWA JETS

Jet Age Poster Ad commissioned by TWA airlines, promoting flights to Switzerland. Klein depicts the destination by a simple, colourful, overflowing style, featuring iconic elements. Between 1955-1965, Klein designed numerous award-winning travel advertisement posters, many of which are now considered emblematic of the 1960s Jet Age (especially the ones for Trans World Airlines). In 1957, New York’s Museum of Modern Art (MoMA) added Klein’s TWA Times Square poster to its permanent collection. Lithographic offset, B+ condition. Dimensions in inches: 40.2 x 25.2''. 

CLASSIFICATION OF THE POSTERS ACCORDING TO THEIR CONSERVATION (in bold the one corresponding to this poster):

A+ Is a flawless example of a poster rarely seen in such fine condition.

A  Designates a poster in very fine condition. There may be some tears on the margins, but not noticeable. No paper loss. Colours are fresh and has no blemish.

A- There may be some slight fold marks, tear or other minor defect, but most unobtrusive. Successful restoration if restored.

B+ If some restoration it is not immediately evident.

B  Designates a poster in good condition. There may be some tears. Blemish or paper loss, but not in any crucial design area. Colours are fresh and the poster has a very good appearance.

B- Restoration may show some defects. Colours along the fold marks are faded.

C+ Restorations are visible.

C  Designates a poster in fair condition. Tears, blemish, fold marks and or paper loss are more pronounced or may slightly affect the image of the poster. Colours may be faded.

C- Requires restoration.