Savon normal

Original lithograph by Firmin Bouisset, 1895. 193x127cm

This poster, an advertising for Savon Normal or "Normal Soap", features a young girl getting ready to tackle dirt and grime with a large bar of soap on her shoulder.

The designer of the poster is Etienne Maurice Firmin Bouisset (1859-1925). He was a French painter, poster artist and printmaker.

Bouisset created posters with enduring images for a number of different French food companies such as Maggi and Lefèvre-Utile.

Bouisset's work was part of the Maîtres de l'Affiche as well as L'Estampe Moderne, the leading publisher of original French prints during the late nineteenth century.

Today, many of his posters are very popular with collectors and because they are no longer copyright protected are being duplicated and sold on the Internet and in retail outlets in many countries.
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