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UNE ROBE DU SOIR, DE MADELEINE VIONNET. THAYAHT. LA GAZETTE DU BON TON

UNE ROBE DU SOIR, DE MADELEINE VIONNET. THAYAHT. LA GAZETTE DU BON TON

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Nº 1 DE LA GAZETTE - PLANCHE 3. 1923

Plate n.3 from the first 1923 issue of “La Gazette du Bon Ton”. Best known for his revolutionary design of the TuTa (an early example of what we now know as coverall) and his involvement with the Italian Futurist movement, Thayaht worked as a designer in collaboration with Madeleine Vionnet. He started out by designing the logo for the Maison Vionnet, and quickly became responsible for the graphic presentation of her new models. Hand-painted lithograph print, loose

Product Details

PCH-3

Data sheet

Year
1923
Height
24,5
Width
19
Country
Francia - France
City
PARIS
Printer
Gazette du Bon Ton
Conservation
A
Printing
Hand coloured lithofraph
Technique
Pochoir
Author
THAYAHT (ERNESTO MICHAELLES)

Description

Plate n.3 from the first 1923 issue of “La Gazette du Bon Ton”. Best known for his revolutionary design of the TuTa (an early example of what we now know as coverall) and his involvement with the Italian Futurist movement, Thayaht worked as a designer in collaboration with Madeleine Vionnet. He started out by designing the logo for the Maison Vionnet, and quickly became responsible for the graphic presentation of her new models. Hand-painted lithograph print, loose, A condition. Dimensions in inches: 9.6 x 7.5''. 

The Gazette du Bon Ton, put out by the retailer of the same name, was considered the trendsetting magazine of the era. Founded by Lucien Vogel and targeting Paris's upper class, it ran from 1912-1925. Only ten colour plates were printed per issue, and artists vied for the prestige of illustrating the latest Parisian fashion and lifestyle trends. As these pochoirs attest, the high style and iconic femininity made the items featured in the pages "must have's"